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Daniel de Gruijter
Cofounder & CEO at Incitement
Daniel de Gruijter is the Co-founder and CEO of Incitement, a multi-award-winning organization focused on corporate sustainability and ESG implementation.12 He is an experienced entrepreneur with nearly 15 years of experience in the field. Incitement is described as a next-generation social business that utilizes inspirational talks to drive its mission.2 However, there is limited information available about his specific background or LinkedIn profile under the username "dccdegruijter."
If you are looking for more detailed information about Daniel de Gruijter, it might be helpful to explore his public talks or Incitement's official website for insights into his work and leadership style. Additionally, his LinkedIn profile could provide more personal and professional details, but it would require accessing the platform directly.
Highlights
This October, Incitement partners with Malaysia's leading and most esteemed charity bodies in the cancer space; MAKNA - Majlis Kanser Nasional, National Cancer Society Malaysia, Breast Cancer Welfare Association, and Pink Ribbon Wellness (L) Foundation.
It's always exciting to work with such established nonprofit organisations and be able to support their cause, beneficiaries, and people and families affected by this terrible disease.
It's also great to see how involved our corporate partners TheNoor and Youth Ventures Asia are in supporting this campaign.
Together with these partners, we have launched the Cancer Awareness & Prevention Impact Fund, aimed at raising awareness and educating people on topics such as early detection, prevention, lifestyle, and support services.
The campaign is focused on involving the general public by fundraising for the impact fund. To learn more about this initiative, check out this blog post:
https://lnkd.in/eBaZRkaN
Back in 2011, when Incitement was starting out with community events in Mindvalley's Hall of Awesomeness, a group of volunteers Yu Jin Lim, Cynthia Wong, Thabit Hamror, Kat Achtelik, and Natalya Zolotareva created Incitement's first real impact project working with Deborah Priya Henry's NGO Fugee, to provide education to refugees in Malaysia. This initiative played an instrumental role in Incitement's future. Ever since, each Incitement event has been underpinned by a social mission, aiming to support a social cause. This is what launched Incitement into the humanitarian direction. Within a time span of just 3 years, Incitement's independently organized events were held in 46 countries from Italy to Palestine to South Africa to Colombia - each event inspired by a social mission.
In 2014, we partnered with Illac Angelo Diaz's Liter of Light. We worked with PepsiCo to implement solar electricity/light for marginalised communities all over Malaysia, and before we knew it we became the implementing partner for CSR projects for some of the world's biggest brands bp, L'Oréal, FedEx, CIMB, Experian, Cummins Inc., etc. as well as government partners such as Ministry of Finance Malaysia and Youth & Sports.
In 2017, we launched the MVP of our CSR platform. It was challenging to find achieve product-market fit. Then things took an interesting turn when we partnered with our now technology partner Fusionex Group in 2020, just a month before governments started to lockdown their countries. Companies everywhere scrapped their CSR budgets. We had to change directions and decided to place more focus on the broader charity fundraising sector, rather than CSR alone. This meant a major overhaul of our technology stack and feature set, and overall felt like a pretty dramatic change in strategic direction.
Today, we are in the midst or relaunching our charity crowdfunding platform https://lnkd.in/ekdSkyPM, where we offer fundraising features no other platform in the market offers, such as embedded donations, and our own influencer marketing platform for charities.
We are in conversations with Lorenzo Olivieri and Jacopo Tabanelli to revive Incitement Italy as well talking to Impact Hub Kuala Lumpur and Mereka to bring back Incitement KL after many years (we are looking for organizers btw, so if you're keen DM me)
We still work with corporate clients on many CSR projects. We've just completed a project with Swift and Global Environment Centre, are about to kick off a project with Cagamas Berhad (198601008739/157931-A) and Urban Hijau and have an upcoming project with Prokhas Sdn Bhd and Global Peace Foundation.
What's interesting is that our "pivots", weren't really pivots at all. At the time it felt like we changed our strategic direction, but connecting the dots afterwards, all we did was create a full circle.
I'm thankful for all the lessons, and the people who helped me see clearly.
