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Daniel Harmon

Creator, Executive Producer at Tuttle Twins TV Show • Co-founder at Harmon Brothers • Co-founder at Angel Studios

Daniel Harmon is a prominent figure in the advertising industry, known for his creative contributions and leadership roles. He is currently an Adviser, Creative Consultant, and Co-founder at Harmon Brothers, a creative agency based in Provo, Utah, where he has been involved since December 2021. In this role, he provides high-level strategic advice and creative feedback on various advertising campaigns.1

Career Highlights

  • Chief Creative Officer (2017-2021): Before his current position, Harmon served as the Chief Creative Officer at Harmon Brothers, where he led the creative direction for several viral ad campaigns that collectively garnered over 2 billion views and generated more than $500 million in sales.1

  • Creative Director (2014-2017): He directed notable advertisements such as the viral "Squatty Potty" campaign, which was described as "The Greatest Viral Ad in Internet History" by BoingBoing.net, and the "Purple Mattress" campaign, both of which achieved hundreds of millions of views.1

  • Co-founder of VidAngel: Harmon was also a co-founder of VidAngel, a streaming service that allows users to filter content according to their preferences, which he worked on from 2013 to 2018.1

Skills and Expertise

Harmon specializes in storytelling, humor, and structured video production aimed at driving sales through engaging social media content. His work emphasizes creativity in advertising strategies that resonate with audiences and achieve significant commercial results.1

Overall, Daniel Harmon has established himself as a key player in the realm of digital advertising, leveraging his creative talents to influence modern marketing practices.

Highlights

Apr 12 · linkedin

We have now have over 118 MILLION views for Tuttle Twins TV across all our social channels!

That includes clips of the show on YouTube, TikTok, Instagram, Facebook and X (twitter).

That doesn't even include the views of full episodes on the Angel Studios app.

Roughly two years ago, Connor Boyack, Benton Crane, Jonny Vance, Jared Simpson and I all set a goal to teach 100 MILLION KIDS about the ideas of freedom.

We still aren't there yet (many of these 118 million views are fans watching multiple clips), but we are well on our way.

The momentum for the show is building.

This has NOT been an overnight success by the way.

It has been a grind for 5 years now.

And it will continue to be a grind to get to where we need to go.

That said, it's important to recognize and celebrate the milestones as they come.

Shout out to the entire team for making this happen!

Apr 9 · linkedin

UNPOPULAR OPINION: AI should NOT be judged by whether or not it is going to take away someone's job.

AI is a tool, and new tools ALWAYS take away SOME jobs.

They also CREATE new jobs. In economics this process is called "creative destruction."

When the automobile came along, it killed off tons of jobs dedicated to taking care of horses and buggies.

But the automobile industry created WAY MORE jobs dedicated to manufacturing and maintaining cars.

Yes, AI will destroy some jobs. But it will also create new jobs.

That said, AI should ALWAYS be judged by whether or not it is being used ETHICALLY.

Is the AI following copyright law?

Are creators being paid for their data sets that the AI is pulling from?

Have the proper licenses and permissions been secured for an AI to crawl the content created by hard working humans?

Humans create. Computers replicate.

A really skilled, creative human who leverages AI can create and then replicate their work at a much more productive rate.

And we ALL want to maximize our productivity.

As time goes by, and more and more AI content floods the world, I predict that the craving for the emotional authenticity of HUMAN created content will increase and become more and more valuable.

As long as AI is being used ethically, we should embrace it. Whenever it is not, we should fight against it.

Thoughts?

Related Questions

What are some of the most successful ads Daniel Harmon has created?
How did Daniel Harmon start his career in advertising?
What is the story behind the Squatty Potty ad?
How did VidAngel impact the streaming industry?
What makes Daniel Harmon's approach to storytelling unique?
Daniel Harmon
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Location

Provo, Utah, United States