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Daniel Loesch
Helping digital teams break down analytics' silos to move fast, get insights and drive aggressive growth.
Daniel Loesch is a seasoned professional with over 10 years of experience specializing in building partnerships and launching products to drive revenue across various business settings. Daniel has a diverse background in both B2B and B2C environments, with extensive experience in SAAS, consumer insights, mobile advertising, and digital publishing industries. He holds an MBA in Marketing and Entrepreneurship from UCLA Anderson School of Management, a BS in Landscape Architecture from Cornell University, and has also studied MBA Studies at the University of Melbourne - Melbourne Business School.
Highlights
Sales community, what are your best tools to automate personalized messaging (or video) for new LinkedIn Connections?
Connections come in randomly - different companies and personas - that build up that you need to address.
Recency is critical. You’ll see better response rates that happen within 24 hrs of the invitation being accepted.
And every new connect (with ICP fit) needs a compelling, simple answer personalized message.
IMHO the Best practice is to segment new connections that are either above and below the power line -
Your Above-the-power-line connects are more likely to respond to a message that ties to a risk/challenge that their executive team faces.
Your Below-the-power-line connects respond to a technical pain - which is more persona-based than business imperative focused.
And all messages need the right touch of Emotive language (we’re all human!).
What tools do this effectively that are way faster than doing it manually and offer up content/scripts to be used in a myriad of ways? (DM response, video script, simple image.)
Share below if you can.
To my SF friends in "digital experience", as part of my new year/ new approach to being a happier and more connected person, I'm putting together a MeetUp-style dinner series at Sorrel, to allow smart, curious and ambitious digital experience pros talk more about their existing roles, current challenges and future opportunities in the companies they work for.
The common thread of our attendees is that we all spend much of our lives looking to improve a brand's digital experience.
We're in B2B, B2C. Mobile, Web.
We think a lot about AOV, Pipeline, Conversion rates, Merchandising, AB testing, CRO, MQLs, and Content ROI.
Most importantly, we all share the same city (SF), want to connect with others outside the office, want to have a memorable P2P experience and are eager to contribute to and challenge conversations by others that share overlapping professional and personal goals.
First of these meet-ups is happening in a few days on Wed Jan 11th here in SF and I'm proud to say that we booked all avail seats in 24 hours.
I guess people miss seeing people. (And are itching for a good meal.)
If you're in SF, care to improve how you approach your digital experience initiatives (however you define them) and want to know more about this dinner series, DM today.
