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Daniel McCarthy
Assistant Professor of Marketing at Emory University - Goizueta Business School
Daniel McCarthy is an Assistant Professor of Marketing at Emory University's Goizueta School of Business with a focus on applying statistical methodology to empirical marketing problems.
He specializes in customer lifetime value, missing and aggregated data problems, and the marketing/finance interface, particularly in the area of customer-based corporate valuation.
Daniel's research has been recognized with awards such as the Don Lehmann, Gary Lilien Practice Prize, MSI Alden G. Clayton, ASA, ISMS, and Shankar-Spiegel awards.
His work has been featured in prestigious publications like the Harvard Business Review, Wall Street Journal, FT, Fortune, among others.
Daniel McCarthy co-founded Zodiac, a predictive analytics company, which was later acquired by Nike, leading him to establish Theta Equity Partners to further develop his customer-based corporate valuation methodology.
He holds a PhD in Statistics from the Wharton School, University of Pennsylvania, and graduated Summa Cum Laude with degrees in Applied Science, Economics, Finance, and Statistics.
Daniel has also held positions at Gerson Lehrman Group, Wharton Customer Analytics Initiative, and various financial institutions like Nadel and Gussman and Citigroup.
He combines academic expertise with practical industry experience, making him a valuable asset in the field of marketing and corporate valuation.
Highlights
You'll really enjoy this gem of an episode with Peter Fader and Mike Linton. It goes through the work that we did on CLV and CBCV at $WRBY.
This work frustrated almost everyone. On the one hand we through Theta were constructive on their unit economics. On the other, we could not get to the valuation at the time of their DPO -- our fair value estimate of $22 was way below where it had started trading, at $54 (https://t.co/E0J25AM9wW).
Interesting @business article featuring my paper with Wayne Taylor and @kennethcwilbur on the effects of gambling (and some great quotes from Wayne). As more and more states legalize online sports betting, it's a big and timely issue.
https://t.co/IKHRP0NDxJ https://t.co/LHED6a84Yb

