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Daniel Meler
Co-Founder & CEO at InfiniGrow
Daniel Meler is the Co-Founder and CEO of InfiniGrow, a revenue marketing platform.6 As a leader in the B2B marketing space, Meler focuses on aligning marketing efforts with business revenue goals and emphasizes the importance of marketing analytics and attribution.
Professional Background
Meler has established himself as a thought leader in revenue marketing and B2B marketing strategies. He frequently shares insights on LinkedIn about topics such as:
Leadership Philosophy
Meler's approach to leadership and business management is characterized by:
- Prioritizing personal qualities over experience and education when hiring4
- Making bold decisions for company growth, as evidenced by his choice to freeze growth for over a year in 2022 to focus on internal improvements3
Industry Influence
InfiniGrow, under Meler's leadership, has gained significant traction in the market:
- The company has acquired dozens of large clients6
- Meler acknowledges the role of competitors in educating the market about attribution, which has helped raise awareness in the industry5
Daniel Meler's LinkedIn presence (username: danielmeler) serves as a platform for sharing his expertise and insights on revenue marketing, B2B strategies, and marketing analytics with professionals in the field.
Highlights
InfiniGrow’s competitors helped educate the market on Attribution a lot and some became well known brands here on LinkedIn. Here’s why that’s actually good for us.
In 2022, we froze all our marketing & sales efforts.
Just before the economy went down, we made a couple of tough decisions that left us with very limited resources and major product challenges.
The bet we made that eventually paid off was to invest all of those resources into the product. On the outside, we were pretty quiet. On the inside, we worked hard on perfecting the product and dealing with existing customers.
In these 2 years, a major narrative shift in B2B marketing happened.
B2B finally started talking about the outdated Attribution practices that just don’t match the realities of the complex buyer journeys.
Among others, our competitors contributed a lot to this. They put on a great marketing show and did a really great job in educating the market… While we were silent.
This presented both a challenge and an opportunity for us.
CHALLENGE
We have a lot to do to catch up on the marketing front. It’s especially painful when we see competitors launching basic features we’ve had for years but didn’t market it properly.
A good reminder of what happens when you cut marketing investments.
OPPORTUNITY
- Market is more educated and there’s more buy-in
- Demand is growing for products within the category
- We’re winning more deals in the later stages of the buyer journey
Above all else, this is an opportunity because for us, just like most B2B companies, real competition isn’t other software vendors… It's STATUS QUO.
Most prospects I talk to are either trying to build it in-house, or still fighting with their manual processes, Salesforce/Hubspot reporting and spreadsheets or outdated attribution products that are there just to check the box.
That’s why educating the market to fight against this status quo is the name of the game. And so, if your competition is contributing to that, and you play it right, it can amplify everything you do.
This is not just about us. This quest goes way beyond our company goals. It’s what B2B marketing needs.
We need to get our data chaos in order, stop shooting in the dark and finally start making data-driven GTM investment decisions, with confidence.
Any push in that direction is good for the B2B marketing realm.
The bad news? B2B GTM has never been less effective. The good news? This will force us to act and finally fix the real problem.
In B2B, Marketing (and entire GTM) decision-making is like shooting in the dark.
Long buyer journeys mean go-to-market investments take time to yield results, and when your data fails to connect the two, that’s just too complex to navigate.
And data IS failing us, as in most B2B orgs it is chaotic.
It’s messy, fragmented, unstructured. Nobody trusts it.
To deal with this, the go-to solution for most B2Bs has been to oversimplify and invest in things that are easy to see and measure despite the data chaos.
Sales over marketing. Lead-gen over demand-gen. Single-touch Attribution.
This kinda worked while the economy was good and there was plenty of VC money to burn through, but that’s not the case anymore.
It may sound counter-intuitive, but that shitstorm became THE BIGGEST OPPORTUNITY B2B GTM has seen in the last 10 years.
Now we have both the stick and the carrot forcing us to ACT NOW:
🏏 Stick: Efficient GTM is now table stakes, you just don’t have a choice anymore 🥕 Carrot: The AI revolution. Everyone wants to leverage it for their gains, sooner the better
The first step in accomplishing both is getting your data right. Bad data is B2B’s greatest enemy and the main root cause for so many of the wrong decisions we’re making. It’s also a prerequisite to leverage AI. It’s simple - garbage in, garbage out.
↳ Get your data in order ↳ Produce proper insights ↳ Make the right GTM decisions
This is the B2B GTM flywheel you should double down on. Starting with bringing order to your data chaos.
And if you want to automate it 👇 https://lnkd.in/dk4dHQQV
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Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
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