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Daniel Nowak

Founder of For Real Foods

Daniel Nowak is the co-founder and CEO of For Real! Foods, a Swedish food startup that he launched in 2020 along with his wife Kristin Nowak.12 Here are some key details about Daniel Nowak:

Professional Background

Daniel Nowak has experience in various industries, including:

  • Food processing
  • E-commerce
  • Management consulting
  • Startup investments4

He is described as a passionate health and nutrition enthusiast.4

For Real! Foods

Company Mission: For Real! Foods aims to improve world health through nutritious foods without grains and additives.3 The company was founded in response to the accelerating deterioration of public health and the prevalence of ultra-processed foods in the food industry.1

Product Innovation: Their first product is a unique frozen pizza with bases made from:

  • Locally grown Swedish cabbage
  • Swedish chicken1

These pizzas are designed to be healthier alternatives, being:

  • Gluten-free
  • Low carb
  • High in fiber and protein1

Business Growth

Since its launch in 2020, For Real! Foods has experienced rapid growth:

  • Within a year, the company raised 9 million SEK (approximately 850,000 EUR) from several prominent investors12
  • Their products are available in over 200 grocery stores in Sweden, including major chains like COOP, ICA, and Hemköp1
  • The company is expanding geographically within Sweden and other Nordic countries1

Daniel Nowak, along with his co-founder Kristin, continues to lead the company's growth and innovation, with plans to launch new products and scale up production to meet increasing demand.2

Highlights

Jun 13 · linkedin

🌟 Exciting News! Food Pharmacy has invested in For Real! Foods and will become our strategic partner. We believe this partnership is a perfect match and will revolutionize healthy fast food.

Together with the passionate founders, Mia Clase and Lina Nertby, we will continue our mission to nourish people by transforming traditional fast food into healthy fast food. We never compromise on real ingredients, nutrition, or taste. We provide bodies with what they need and minds with what they crave. Yes, we’re talking NO compromises. Yes, we’re talking REAL food! 🍕 🌱

#forrealfoods #foodpharmacy #partners #healthyfastfood

Nov 20 · linkedin

Håll i hatten - vi gick till final!🥳🤩🚀 TACK alla ni som röstade in FOR REAL! FOODS som det femte och sista bidraget till finalen av Framtidens Entreprenör 2023!💚 På onsdag står vi på stora scen och pitchar inför investerare, media och annat viktigt folk. Håll alla tummar och tår för att healthy tasty fast food är det som faller juryn i smaken🤗🍕

#framtidensentreprenör #forrealfoods #final #healthyfastfood

Related Questions

What inspired Daniel and Kristin Nowak to start For Real Foods?
How did the investment from Paulig impact For Real Foods' growth?
What are the new products in the pipeline for For Real Foods?
How does For Real Foods ensure the quality of its locally sourced ingredients?
What makes For Real Foods' frozen pizzas different from traditional ones?
Daniel Nowak
Daniel Nowak, photo 1
Daniel Nowak, photo 2
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