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Daniel Nowak

Founder of For Real Foods

Daniel Nowak is the co-founder and CEO of For Real! Foods, a Swedish food startup that he launched in 2020 along with his wife Kristin Nowak.12 Here are some key details about Daniel Nowak:

Professional Background

Daniel Nowak has experience in various industries, including:

  • Food processing
  • E-commerce
  • Management consulting
  • Startup investments4

He is described as a passionate health and nutrition enthusiast.4

For Real! Foods

Company Mission: For Real! Foods aims to improve world health through nutritious foods without grains and additives.3 The company was founded in response to the accelerating deterioration of public health and the prevalence of ultra-processed foods in the food industry.1

Product Innovation: Their first product is a unique frozen pizza with bases made from:

  • Locally grown Swedish cabbage
  • Swedish chicken1

These pizzas are designed to be healthier alternatives, being:

  • Gluten-free
  • Low carb
  • High in fiber and protein1

Business Growth

Since its launch in 2020, For Real! Foods has experienced rapid growth:

  • Within a year, the company raised 9 million SEK (approximately 850,000 EUR) from several prominent investors12
  • Their products are available in over 200 grocery stores in Sweden, including major chains like COOP, ICA, and Hemköp1
  • The company is expanding geographically within Sweden and other Nordic countries1

Daniel Nowak, along with his co-founder Kristin, continues to lead the company's growth and innovation, with plans to launch new products and scale up production to meet increasing demand.2

Highlights

Jul 17 · ellstreet.se
"We were building it from scratch" - Meet Daniel Nowak - Wellstreet
"We were building it from scratch" - Meet Daniel Nowak - Wellstreet
Feb 24 · pauliggroup.com
Paulig invests in Swedish start-up For Real! Foods
Paulig invests in Swedish start-up For Real! Foods
Feb 24 · arcticstartup.com
Swedish startup For Real! Foods has attracted many heavy investors
Swedish startup For Real! Foods has attracted many heavy investors

Related Questions

What inspired Daniel and Kristin Nowak to start For Real Foods?
How did the investment from Paulig impact For Real Foods' growth?
What are the new products in the pipeline for For Real Foods?
How does For Real Foods ensure the quality of its locally sourced ingredients?
What makes For Real Foods' frozen pizzas different from traditional ones?
Daniel Nowak
Daniel Nowak, photo 1
Daniel Nowak, photo 2
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