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Daniel Jerez
Ticketing Sales Strategy & Requirements Manager at FIFA
Professional Background
Daniel Prat Jerez is an accomplished sports marketing professional with a prominent focus on ticket sales and a notable career spanning over six years in the dynamic professional sports industry in Spain. With a variety of high-impact leadership roles, Daniel has effectively shaped ticketing strategies for several renowned sports organizations. Leveraging both his passion for sports and his marketing expertise, he has successfully driven revenue growth while ensuring an exceptional customer experience for fans.
In his current role as the Sales Strategy & Requirements Manager at FIFA, Daniel has a pivotal responsibility for designing innovative sales strategies that enhance ticket sales worldwide, nurturing customer loyalty, and ensuring fan engagement. His expertise is further demonstrated by his previous position as Ticketing and Hospitality Manager at Real Valladolid Club de Fútbol, where he was instrumental in developing strategies that significantly boosted ticket sales and improved the fan experience.
With a tenure also including notable roles at Girona Futbol Club, SAD, and CLUB JOVENTUT BADALONA, Daniel has repeatedly showcased his strong leadership abilities and commitment to fostering a culture of excellence within ticketing departments.
Education and Achievements
Daniel's extensive education has provided him with a solid foundation that complements his professional experience. He holds a Licenciado en Comunicación Social from Universidad Central de Venezuela, where he cultivated his skills in journalism and communications, essential for his early career as a journalist.
Additionally, Daniel pursued advanced studies in sports management by obtaining an MBA in Sports Management from Universidad Europea and a Certificate in Sport Management Gerencia from Universidad Metropolitana (VE). His academic journey also includes a Master in Data Science & Business Analytics from IMF Business School, reflecting his commitment to integrating data analytics into sports marketing strategies. Furthermore, he has studied the intricacies of digital marketing through the Programa The Power Digital Marketing at ThePowerMBA.
His diverse educational background allows him to apply a comprehensive approach to his work, valuing data-driven decision-making and leveraging technology to drive revenue and improve internal processes. Notably, he also attended a specialized course in Sports Sponsorship at the prestigious Cruyff Institute, which enhances his knowledge of leveraging corporate partnerships for improved ticket sales and sponsor engagement.
Key Achievements
Throughout his career, Daniel Prat Jerez has made remarkable strides in the sports marketing sector. His efforts have been recognized across various professional circles, and his initiatives have led to tangible outcomes such as increased ticket sales and enhanced customer fidelity. As a Founder and Member of the Asociación de Ticketing Española, he is actively involved in setting industry standards and advancing ticketing practices in Spain.
As a former guest lecturer at ESIC Business & Marketing School, he has shared his insights and experiences with aspiring sports marketing professionals, showcasing his commitment to education and mentorship within the industry. His extensive knowledge and contributions have also made him a sought-after authority in sports ticket sales, further cementing his status as a leader in the highly competitive realm of sports marketing.
With a career adorned with various roles and achievements, Daniel continues to pave the way for innovation in sports ticketing while championing exceptional fan experiences and customer satisfaction. His focus on data analytics ensures that he remains ahead of the curve, adapting to the ever-evolving landscape of sports marketing and ticket sales, ultimately enhancing the connection between teams and their fans.
