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Dan Robinson

Global Media Lead at dentsu X

Daniel Robinson is the Global Client Lead at dentsu X, an advertising agency within the dentsu group. In his role, he has been involved in significant media campaigns, such as the recent advertising initiative for DAZN, a global sports streaming service. This campaign emphasized a regional relevance approach, tailoring media placements to highlight local boxing stars and enhance audience engagement with the sport.1

Robinson's expertise lies in creating innovative media strategies that resonate with target audiences, as demonstrated by his work on DAZN's "Game. Changed." campaign. He articulated the importance of using iconic media placements to bring audiences closer to the action, ensuring that the messaging aligns with the brand's commitment to celebrating incredible sporting moments and athlete stories.1

Before his current position, Robinson has accumulated extensive experience in digital marketing and media planning, contributing to various high-profile projects and campaigns throughout his career. His strategic insights and leadership in media planning have made him a key figure in advancing dentsu X's objectives in the competitive advertising landscape.

Highlights

Sep 17 · dxglobal.com
Reshaping the Future: Dentsu's Visionary Leaders
Jul 2 · govconwire.com
SOSi Appoints Dan Robinson as Corporate Development VP
Dec 5 · dxglobal.com
Shenda Loughnane dentsu X Global Brand President
Oct 26 · dentsu.com
Dentsu Launches Global Practices Structure | News
Feb 12 · youtube.com
Daniel Robinson: A Father's Fight to Find His Son (Part 2) - YouTube
Daniel Robinson: A Father's Fight to Find His Son (Part 2) - YouTube
Why DAZN's UK advertising is all about boxing and liberation
Aug 31 · gkv.com
Daniel Robinson - GKV
Dermatology firm Galderma hands global media duties to dentsu X

Related Questions

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What specific strategies did Daniel Robinson use for the DAZN campaign?
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Dan Robinson
Dan Robinson, photo 1
Dan Robinson, photo 2
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Location

London, England, United Kingdom