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Dan Robinson

Global Media Lead at dentsu X

Daniel Robinson is the Global Client Lead at dentsu X, an advertising agency within the dentsu group. In his role, he has been involved in significant media campaigns, such as the recent advertising initiative for DAZN, a global sports streaming service. This campaign emphasized a regional relevance approach, tailoring media placements to highlight local boxing stars and enhance audience engagement with the sport.1

Robinson's expertise lies in creating innovative media strategies that resonate with target audiences, as demonstrated by his work on DAZN's "Game. Changed." campaign. He articulated the importance of using iconic media placements to bring audiences closer to the action, ensuring that the messaging aligns with the brand's commitment to celebrating incredible sporting moments and athlete stories.1

Before his current position, Robinson has accumulated extensive experience in digital marketing and media planning, contributing to various high-profile projects and campaigns throughout his career. His strategic insights and leadership in media planning have made him a key figure in advancing dentsu X's objectives in the competitive advertising landscape.

Related Questions

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Dan Robinson
Dan Robinson, photo 1
Dan Robinson, photo 2
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Location

London, England, United Kingdom