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Daniel Shaw-Dennis
SVP Strategy, Growth and Alliances at Yellowfin BI
Professional Background
Daniel Shaw-Dennis is a seasoned professional with over 20 years of experience in technology and digital transformation. His career has been characterized by a consistent focus on growth within organizations and a passion for making an impact in the tech landscape. At the start of his career, Daniel was chosen for the prestigious graduate program at the National Australia Bank (NAB), where he became a part of the largest global data warehouse team in the Southern Hemisphere during that time. Shortly thereafter, he joined a newly established consulting firm in the Asia Pacific region, where he provided expertise to prominent organizations such as CGU Insurance, RMIT, and Lion Nathan, further establishing his reputation in the industry.
In his mid-20s, driven by a zest for adventure, Daniel embarked on a global journey with just a backpack and a train ticket. This experience led him to a consulting firm in London. In this capacity, he successfully led numerous data and analytics projects across the UK and Europe, working with major institutions like UBS, Mitsubishi, and Lloyds of London. Daniel's entrepreneurial spirit emerged a few years later when he chose to consult independently, advising a variety of organizations across Europe and Australasia, including notable names like Warner Bros, adidas, and Australia Post.
Daniel's robust career trajectory took a significant turn when he joined Yellowfin BI, where he has been instrumental in its growth and development. Starting as employee number 17, he established some of Yellowfin's largest enterprise customers and took on the important role of General Manager for the EMEA region. During his tenure, he expanded the customer base from just 10 initial clients and three partners to over 75 partners and more than 200 customers across 35 countries. This impressive growth was accompanied by substantial triple-digit revenue increases year on year.
Post his success in EMEA, Daniel transitioned to a global role within Yellowfin, serving as the Senior Vice President for Marketing and Strategy. He played a crucial role in establishing the global marketing team, implementing effective operational systems, and overseeing Yellowfin's analyst relations. Under his leadership, the company achieved notable industry recognition, including being named a 'Visionary' in Gartner's Magic Quadrant in 2020. Currently, Daniel focuses on driving Yellowfin's strategy and growth, particularly emphasizing AI-led initiatives and collaboration with the company's largest global partners.
Education and Achievements
Daniel's commitment to professional growth is reflected in his extensive educational background. He has completed various certifications that complement his hands-on experience in the field. His studies include Project Management Training and Certification from Mt. Eliza Business School, Negotiation Skills Training from the Australian Institute of Management, and Business Analysis Essentials from QA in London. Furthermore, he has pursued the Growth Series at Reforge, emphasizing his drive towards continual learning and adaptation in an ever-evolving industry.
Daniel also has a Bachelor of Business Systems from Monash University, which serves as a strong foundation for his understanding of business operations and technology integration across various sectors.
In addition to his educational credentials, Daniel has established himself as a thought leader and influencer within the technology and consulting arenas. His former roles include prestigious positions such as a member of the Harvard Business Review Advisory Council, Melbourne Startup Ambassador at Startup Genome, and several high-impact roles at Yellowfin BI, including SVP Global Strategic Marketing and Global Channel Director.
Achievements
Throughout his illustrious career, Daniel has achieved remarkable milestones that underscore his expertise and dedication. His tenure at Yellowfin has been nothing short of transformative, as evidenced by his pivotal role in scaling the company from a startup early in his career to a globally recognized leader in business intelligence. Daniel's strategic acumen and innovative thinking have resonated throughout the industry, enabling Yellowfin to perform consistently well in the uniquely competitive BI landscape.
His leadership contributed to the company’s significant growth, both regionally and globally, with achievements such as expanding the EMEA customer base substantially and garnering industry accolades. Being named a 'Visionary' in Gartner's Magic Quadrant speaks volumes about his contributions and the impact of his strategic initiatives.
In conclusion, Daniel Shaw-Dennis exemplifies the ideal blend of technical expertise, strategic foresight, and a commitment to growth and transformation in the technology sector. His journey has been marked by significant contributions in various influential roles and continues to thrive as he steers Yellowfin toward future innovations and success.
