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Daniel Sytsma

Global Chief Design Officer

Daniel Sytsma is a prominent figure in the creative and design industry, currently serving as the Global Chief Design Officer at dentsu international and Global Chief Design Officer at Isobar.1 With a career spanning over two decades, Sytsma has made significant contributions to the fields of branding, digital design, and creative direction.

Career Highlights

  • Current Role: Global Chief Design Officer at dentsu international and Isobar1
  • Previous Experience: Partner and founder of Studio Kraftwerk, a sister agency of ACHTUNG! focused on digital products and innovation1
  • Early Career: Started his first design job at 15, creating websites for small businesses1

Notable Projects

  • Dentsu Creative Rebranding: Led teams across multiple offices to shape the new identity for Dentsu Creative, which unified Dentsu's creative agencies worldwide2
  • Road Tales for Volkswagen: Created a location-based audiobook app that turns highways into stories for children1
  • Draw The Line Against Malaria: Launched a global campaign featuring a digital artwork called The Muundo1
  • Crisp Online Supermarket: Developed the brand identity and digital product for this fresh and local food delivery service2

Approach and Philosophy

Sytsma is known for his multidisciplinary approach, often combining technology, design, and communications in innovative ways. He emphasizes the importance of collaboration and integrating brand strategy with product development.12

Recognition

His work has garnered numerous awards, including Red Dot Design Awards, ADCN awards, and Dutch Interactive Awards.2

Daniel Sytsma continues to be an influential figure in the design and creative industries, shaping global brands and pushing the boundaries of digital innovation.12

Highlights

Aug 10 · lbbonline.com
The Work That Made Me: Daniel Sytsma | LBBOnline
May 1 · danielsytsma.nl
Brand Strategy & Identity - Daniel Sytsma

Related Questions

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Daniel Sytsma
Daniel Sytsma, photo 1
Daniel Sytsma, photo 2
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Location

Amsterdam, North Holland, Netherlands