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Daniel T Santos
Dad | Strategy & Design Consultant | Lecturer at UCP | Co-founder of Service Design Portugal | Innovate. Design. Succeed — for humanity, the planet and the future
Daniel T. Santos is a strategic design leader known for his expertise in service design, design research, innovation, and digital transformation across various sectors.
He excels in driving business transformation through evidence-based decision-making and stakeholder engagement, with a focus on building and leading high-performance teams.
Daniel is skilled in service design and systems thinking, user research and user experience, digital transformation and innovation management, organizational design and business agility, and learning design and mentoring.
His educational background includes a Master of Arts in Digital Experience Design and studies in Design Management and Artes Digitais.
Throughout his career, Daniel has held roles such as Principal Designer and Strategist, Visiting Lecturer, Co-Founder, Service Design Lead, and Design Manager in various organizations and educational institutions.
Highlights
Let’s go beyond austerity and reimagining our (service) design practice for long-term impact!
Inspired by the brilliant take on “austerity service design” by Lou Downe, I’ve explored a few ways on how we can shift from short-term cost-cutting to building services that offer long-term value. It’s literally not rocket science 🚀 but stuff like embracing strategic foresight, implementing holistic impact metrics, and fostering ecosystem interdependence can take us there to the place where we create resilient and equitable services. 🌍
"As Larry Tesler said, AI is whatever doesn’t work yet, because when it works it’s just software. 🎯
If we generalise this, incumbents always try to make the new thing a feature, while startups try to use it to unbundle the incumbents into some new products, and just occasionally, manage to redefine the entire market as well. There clearly isn’t a market for LLM-powered proofreading - that’s just better (‘smart’) spell check. The same might be true for what is now ‘AI rewrite’ and will become smart rewrite, then auto rewrite and finally just software. On the other hand, if you want to use an LMM to, say, find the important changes in wording between this 10k and last year’s 10k, that’s also an LLM doing summarisation, but it won’t be a default OS feature, and it might be part of a new company. If you want it to make you a spreadsheet with a working balance sheet based on that 10k, that’s definitely a company. Equally, ‘AI’ in Apple Photos or Google Photos can read the text in a photo, but I can’t give it 50,000 photos of consumer utility bills, turn that into structured data and pipe that into a price comparison engine."
^^ by Benedict Evans
