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Daniela Arraiz

Cofounder en Brandcrops. Former CMO en Goiko.

Daniela Goicoechea Arraiz is the co-founder and CEO of Brandcrops, a consulting and digital branding agency based in Madrid, Spain.12 She founded the company in March 2020 and has been leading it since then.1

Daniela has an extensive background in marketing and entrepreneurship:

  1. She previously served as the Chief Marketing Officer (CMO) and Chief Communications Officer (CCO) at GOIKO, a restaurant chain, from 2013 to 2019.1

  2. During her tenure at GOIKO, she led the brand to become a social phenomenon and a beloved brand in Spain, achieving significant impact with a limited marketing budget.1

  3. Daniela holds a degree in Architecture from Universidad Simón Bolívar and has completed various executive education programs, including courses at Harvard Extension School, Columbia Business School, and IESE Business School.1

  4. She is passionate about entrepreneurship and growth, and has been recognized for her marketing strategies, winning the National Marketing Award in the SMEs and Startups category in 2018.1

  5. In addition to her role at Brandcrops, Daniela is also a leader at the entrepreneurship table for Women in Retail (WiR) since June 2023.1

Daniela's approach to marketing and branding focuses on emotional connection, purpose-driven strategies, and data-based decision-making.1 Her LinkedIn username is indeed danigoico, as mentioned in the query.34

Highlights

A School for Entrepreneurs - IESE's Founders Radar

Related Questions

¿Cuál es la historia detrás de la fundación de Brandcrops?
¿Qué proyectos destacados ha liderado Daniela Arraiz en Brandcrops?
¿Cómo ha influido la formación académica de Daniela Arraiz en su carrera?
¿Qué estrategias de marketing digital ha implementado Brandcrops con éxito?
¿Cómo se diferencia Brandcrops de otras agencias de branding en el mercado?
Daniela Arraiz
Daniela Arraiz, photo 1
Daniela Arraiz, photo 2
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Location

Madrid, Community of Madrid, Spain