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Danielle Alvarez
Founder & CEO at The Bonita Project
Danielle Alvarez is the Founder and CEO of The Bonita Project, a PR and marketing agency focused on bridging the gap between general and multicultural markets.1 Here are some key details about her:
Background and Education
- Miami native with Peruvian-American heritage1
- Graduated from the University of Florida with a Bachelor's of Science in Public Relations and Business Administration
- Also holds an Associate degree in Mass Communications from Miami Dade College
Professional Experience
- Gained experience at a top PR company in New York City, managing product launches, events, and multicultural media relations for beauty and lifestyle brands
- Founded The Bonita Project in 201813
- Previously worked in event planning, public relations, and writing roles
The Bonita Project
Danielle founded The Bonita Project with the mission to change how fashion and beauty brands engage with the Latinx community.1 The agency:
- Represents clients like Alamar Cosmetics, Clinique, Botánika Beauty, and Stitch Lab1
- Focuses on bridging the gap between general and multicultural markets
- Offers services including media relations, influencer marketing, experiential events, and brand partnerships2
Personal Motivation
Danielle's motivation for starting The Bonita Project stems from her own experiences:
- She faced challenges fitting in due to her curly hair and flamboyant fashion1
- Her heritage often clashed with entry into powerful spaces in the industry1
- She wanted to create a brand that was different from what was already available in the market1
Danielle Alvarez is recognized as a "PR guru" who is not only highlighting members of the Latinx community but also offering an engaging, behind-the-scenes look at Latinas doing amazing work.2
Highlights
A few weeks ago, we announced #WeAllGrow Latina as a new client at The Bonita Project , and it's truly a full circle moment for me as I enter my four-year company anniversary. I will always remember when I first learned about the platform (which was formerly known as Latina Bloggers Connect) during the first few years of my career. I hold such admiration and respect for the platform and its evolution to becoming what it is known as today. So for me, to work alongside an incredible team and its Founder, Ana Flores, is special. Thank you to #WeAllGrow Latina and my fellow Latinx/e community for the tremendous support these past four years! This career and personal growth has been such a beautiful experience.
Hi everyone! We are exactly one month out from Hispanic Heritage Month and The Bonita Project is in full planning mode, while also creating a calendar of events for our community (nationwide). Would love to know if you're working on any virtual events, pop-ups, speaking opps, any editorial features (we have a great roster of Latinas). Feel free to comment below or you can e-mail me at [email protected].
