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Danielle Anderson
Executive Leader in Strategy, eCommerce and Customer Experience | Former Chief Digital Officer at dunhill. BCG. Burberry. | Open to Permanent Leadership and Strategic Advisory roles
Danielle Anderson is an experienced executive leader specializing in customer experience, digital strategy, and innovation. She is currently working as an Advisor, Fractional Leader, and Consultant at Perspective Consulting, a role she has held since February 2023.4
With over 18 years of experience in the field, Danielle has an impressive career history:
- She served as Chief Digital Officer at dunhill from February 2022 to February 2023.4
- Prior to that, she was the Founder and Independent Consultant at Perspective Consulting for seven years, from February 2015 to January 2022.4
- During her time at Perspective Consulting, she worked with notable brands such as Honest Burgers, AmRest (including Starbucks, Pizza Hut, KFC), Chelsea Football Club, The Bicester Village Shopping Collection, and Pets at Home.34
Danielle has received several accolades for her work, including:
- Best Use of Technology in Customer Experience at the Retail Week Customer Experience Awards
- Best Use of Mobile for Payment at the Mobile Innovations Awards
- Innovation Award from Women: Inspiration & Enterprise3
She holds an MBA from Harvard Business School, which adds to her extensive knowledge and experience in the field.3
Danielle is known for her expertise in mapping customer journeys, creating holistic customer experience plans, and helping businesses align their teams to contribute effectively to the overall customer experience.2 She emphasizes the importance of strategizing and thinking before implementing big technological solutions, focusing on addressing customer pain points and offering seamless, relevant, and satisfying experiences.12
Highlights
Today, inspired by conversations with my clients at Perspective Consulting, I’m launching a Customer Experience (CX) offering to support Board Members, C-Suite Executives and Founders:
The CX Diagnostic.
🔹 When was the last time you had a clear view of your end-to-end journey as well as what delights and frustrates your customers? 🔹 Has your experience kept pace with evolving customer needs and expectations? 🔹 Are you ready to turn your customer experience into a meaningful competitive advantage?
The CX Diagnostic empowers brands to enhance engagement, improve customer satisfaction and drive long-term, sustainable growth.
➡ It’s easy to get started, just schedule a 30min ‘no expectation' conversation by clicking ‘Book an Appointment’ on my profile.
I also encourage you to like, comment and/or share this post with anyone in your network that may find the CX Diagnostic beneficial.
#CustomerExperience #CustomerJourney #CustomerSatisfaction #SustainableGrowth #PerspectiveConsulting
Excited about the opportunity to give back as an Expert-in-Residence specialising in Customer Experience and Digital Strategy at Imperial College London. In partnership with Imperial Enterprise Lab, a support ecosystem empowering entrepreneurs, I’ve enjoyed judging the annual Venture Catalyst Challenge and hosting ‘Office Hours’ (i.e. one-on-one advisory sessions) to help brilliant student and alumni founders as they develop and launch ventures that solve real-world challenges, positively impacting people and our planet. Am inspired by the ingenuity of the next generation of leaders and their innovative ideas – these products and services will truly disrupt the ‘status quo’ and redefine industries as we know them. The future is bright…
A huge thank you to Kam Chana for the introduction as well as to Ben Mumby-Croft and Amy McDonnell for the invitation to join such a worthwhile and rewarding programme!
#ImperialCollegeLondon #Entrepreneurship #Volunteering #PayItForward #CustomerExperience #DigitalStrategy #Innovation
