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Danielle Leslie

Chief Executive Officer at Culture Add Labs

Danielle Leslie is the Chief Executive Officer of Culture Add Labs, a company she founded to assist individuals in transforming their expertise into profitable online courses. She is recognized for her innovative approach to course creation and marketing, helping influencers, freelancers, and experts build their brands around their unique stories and cultural advantages.135

Career Background

Before establishing Culture Add Labs in November 2015, Leslie held significant roles in various companies:

  • Growth Marketing Manager at Udemy (2012-2015): Here, she managed the Seller Channel, helping content creators maximize their revenue from online courses.

  • Director of Marketing at Mayvenn (2015): She focused on seller activation and retention strategies for a marketplace of hair stylists.

  • Co-Founder of GenJuice (2010-2011): This platform aimed to engage Gen Y entrepreneurs, organizing events and raising funds for startup initiatives.23

Achievements

Leslie has been dubbed the "Millionaire Maker" by Forbes, as her mentorship has reportedly helped clients generate over $1 million in revenue. Her business, Culture Add Labs, has grown significantly, reaching over $10 million in revenue within four years. She has taught her business growth framework to more than 250,000 people, emphasizing the importance of leveraging one's cultural advantage in the market.345

Philosophy and Offerings

Leslie believes in the concept of "Culture Add," which refers to the unique cultural advantages individuals possess. Through her programs, she aims to help clients uncover these advantages and create impactful online courses. Her services include mentorship, masterminds, and detailed courses designed to guide participants through the process of launching their own educational products.135

Highlights

Jul 24 · linkedin

When we get stuck in the past... or stagnant in the present... we can call on our future to rescue and catapult us into a new reality.

Jan 13 · linkedin

WE'RE HIRING ✨ I’m looking for an Executive Assistant and Director of Marketing. Know someone?

I’m so proud of my team—we made $9 million in 2020 scaling Course From Scratch and launching our advanced program Course Alchemy to help members hire, automate, and scale their businesses.

Now we’re looking to expand our Dream Team.

EXECUTIVE ASSISTANT - You will be my right hand person managing the most challenging part of the business: ME. :) 2021 is shaping up to be a big year where I’ll focus on brand building special projects (book, podcast, show, etc.), and I need you to make sure I’m ON IT, in my genius zone, and making magic happen.

DIRECTOR OF MARKETING - You will create the marketing vision and build the team, strategies, & systems to take us from $10M per year to $100M per year in the next few years.

The right person for the EA or DOM roles is a believer in quantum leaps—collapsing time and doing what takes others a decade or a lifetime in just 1 year b/c what is time anyway :)

GO HERE TO ACCESS THE JOB REQS: https://lnkd.in/e2z2fp5

Know anyone? Tag 'em! And feel free to share. Our Dream Team is ready to receive! Let’s go!

I’ve seen the difference our platform is making in so many lives, and I’m excited to continue expanding. It’s ours. ✨

Related Questions

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Danielle Leslie
Danielle Leslie, photo 1
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Experience

Chief Executive Officer at Culture Add Labs (November 2015 - Present)
Director of Marketing at Mayvenn (March 2015 - November 2015), Growth Marketing Manager at Udemy (October 2012 - March 2015)

Education

B.A. in Rhetoric from University of California, Berkeley (2003 - 2008)

Location

Los Angeles, California, United States