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Danielle Shaul
Co Founder & CTO @ Nilus | Building the nextgen platform for Finance teams
Danielle Shaul is an experienced engineer with a decade of experience in solving complex technical problems for startups.
She has expertise in areas such as distributing systems, data architecture, algorithms, and product development.
Danielle holds a Bachelor of Science (BSc) in Computer Software Engineering from Shenkar - Engineering. Design. Art, and has studied Computer Science at Ohel Shem.
Her professional background includes roles such as Co-Founder & CTO at Nilus, Software Architect at Fundbox, R&D Manager at Fundbox, Software Engineer at Fundbox, Software Engineer at Varonis, Software Engineer at Leverate, Instructor-Lecturer & Developer at Ness Technologies, and Intelligence Analyst at Israeli Military Intelligence - Unit 8200.
She excels in assembling high-quality products and leading passionate teams of builders.
Highlights
You might not know that about me, but Nilus wasn’t my first time at the startup rodeo. At the beginning of my entrepreneurial journey, my good friend Amit Dadon and I started an ideation process, after working together in Fundbox.
Knowing how important sustainability is for younger employees, we set out with the thesis that creating sustainable activities for employees could be a tool to attract and retain talent and cost savings for the employer.
We analyzed the market and learned that most big companies have CSR roles (Corporate Social Responsibility) and have committed to delivering impact in the sustainability world. We found an interesting problem in that space - these CSR functions don't have the right tools to engage the employees to reach those commitments.
We came up with an idea: creating a way for employees to initiate sustainability-related projects. We wanted to build a few initiatives that would be measurable and have a clear impact. To that end, we focused on electricity use, commuting, recycling, and creating a platform for the person responsible for sustainability in the company.
For a few months, we tried validating our idea - and, long story short, the process led us to the decision that we should drop it. However, I learned a lot from the experience - especially that it's not enough to have an innovative idea - you need to have a big enough market. In that case, since the CSR market is still in its early days, it wasn’t the right time (and in startups, timing is everything :).
Shortly after that, I started to look for other directions. I reunited with an old friend Daniel Kalish, and founded Nilus - far from the sustainability space. However, I still believe that sustainability is entwined in every company’s future and encourage founders who are interested in that space to learn from our experience.
Amit Dadon was recently interviewed for a cool initiative by Symbol called Ideas RIP, and it’s made just for that - connecting founders who are validating to a repository of abandoned ideas. Check it out: ideas.rip
Racheli Kogan, Yuval Ariav, Lia Levin and the rest of the symbol team - thanks for the opportunity to share our story!
I’m in the US and have never felt so far from Israel on a business trip.
Like many of you, international trips to conferences or in-person meetings have become so regular that we forget how many hours it takes to get from Tel Aviv to Las vegas.
Not this week.
Every hour of the trip was another long hour.
An hour of slacking my team - checking on them and their families. An hour of WhatsApping with friends to see how they’re holding up. An hour of jumping from one news headline to the next.
But now I’m here at #Suiteworld. When people ask where I’m from, and I say Israel, I see their reaction. And I know that as far away as I feel, I’m here for a reason.
To represent Israeli entrepreneurship. To show that we’re going to persevere. To show that war will not stop our businesses from growing.
It’s hard to be so far away. Really hard.
I’m grateful for our team in the office, working hard and keeping the business running smoothly. And I appreciate the service they are doing for others, volunteering, helping displaced families from the South, advocating for hostages, attending funerals of loved ones, all while trying to be there for their families too.
I’ll be back soon. Really soon. In the meantime, stay strong.
