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Danielle King Sherman
Founder & CEO, Wired Research
Danielle Sherman is the Founder and CEO of Wired Research, an insights firm dedicated to enhancing brand content through research-driven storytelling. With over 15 years of experience in research, storytelling, and public relations, she has established herself as a prominent consultant in the field of brand insights and narrative development.
Professional Background
- Wired Research: Danielle founded this company to help brands electrify their content by integrating research with storytelling and design. The firm specializes in story-driven polling and crafting tailored narratives that resonate with audiences, enabling marketers and PR professionals to create compelling content.12
- Previous Roles: Before launching Wired Research in 2022, Danielle served as Vice President at Kelton from 2016 to 2022 and held the position of Senior Director at Kelton from 2014 to 2016. These roles contributed significantly to her expertise in insights and strategic communication.34
Expertise
Danielle's work focuses on uncovering human insights that inform brand narratives, ensuring that clients can present fresh and relatable content to their audiences. Her approach combines rigorous research methodologies with creative storytelling techniques, making her a sought-after leader in thought leadership within the marketing and PR sectors.1
Location
Danielle is based in the New York City Metropolitan Area, where she continues to lead Wired Research and engage with clients globally.4
Highlights
With all that is happening in our world, threatening our sense of safety and security, I come back to the amazing work Wired Research got to do with our friends at AlertMedia. Our custom research, which surveyed more than 2,000 U.S. employees, was the backbone of the brand's 2024 Employee Safety Report.
I loved joining the incredibly knowledgeable AlertMedia team to discuss our work in a live webinar, which you can watch on-demand! Check it out here: https://lnkd.in/eJ_Yce7c
This report is incredibly useful for #safetyleaders, #securityprofessionals, #emergencymanagers, and #businesscontinuity teams tasked with keeping a workforce safe.
📊 Get the report here for more info that can help your company improve safety programs and better protect your people: https://lnkd.in/d2BBEwYE
Fellow researchers: I am connected to a few amazing entry-level candidates on the job hunt looking to start their careers in consumer research. If you are hiring and interested in learning more/being connected, please let me know.
