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Danny Allen

Digital Marketing Consulting, Fulfillment & Sales

Danny Allen is the VP of Marketing at 97th Floor, a digital marketing agency based in Lehi, Utah.13 He has over 10 years of experience in marketing, specializing in GTM and demand generation strategies, including advertising, content, SEO, events, ABM, community building, and marketing automation.1

Danny joined 97th Floor in May 2017 as a Sr. Digital Marketing Sales Consultant, where he led prospects through discovery, digital marketing research, solution presentation, closing, and onboarding.3 He was promoted to VP of Marketing in June 2021, where he now oversees the growth of the brand and the new-business pipeline.13

Some key aspects of Danny's professional background include:

  1. Education: He holds a bachelor's degree in Public Relations from Brigham Young University, with a minor in International Business.1
  2. Skills: Danny is proficient in French and has experience in crafting custom digital marketing strategies, managing large pipelines of Enterprise-level prospects, and leveraging various sales solutions.13
  3. Leadership: He is known for his exceptional team and client management skills, ensuring alignment towards common goals.3
  4. Industry involvement: Danny actively participates in marketing events and shares insights on platforms like LinkedIn.245

Danny is passionate about conducting primary research on his audience and providing experiences that elevate marketing professionals in their work.1

Highlights

Sep 13 · linkedin

B2B MARKETERS ONLY: How often do you use Sales Navigator?

There are loads of fancy ABM tools, customer research tools, contact database tools, etc.—we have ones that we love and use frequently—but nothing has been more useful to me than Sales Nav, especially in the past year.

I've been very surprised to learn that many B2B marketers don't have it/don't use it. (Obviously, if your audience isn't the type to be on LinkedIn, I get it—but at this point I feel like those industries are far and few between).

If you love it, comment with how you're using it. If you don't have it, I'd love to hear why.

#marketing #b2b #salesnavigator

Mar 29 · linkedin

Some product manager at Google is REALLY proud of this new sign-in page's "more modern design."

Like REALLY proud.

Anyone else seeing this notification like 10 times per day?

Related Questions

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How has Danny Allen's experience at 97th Floor influenced his approach to digital marketing?
What makes Danny Allen's approach to demand generation unique?
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How does Danny Allen integrate empathy into his marketing strategies?
Danny Allen
Danny Allen, photo 1
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Location

Salt Lake City Metropolitan Area