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Danny Eldridge

Digital and Data Led Tools for Retailers, FMCG's and Craft Distillers

Danny Eldridge is a freelance consultant specializing in On Shelf Availability (OSA) and data analytics for the beverage and consumer packaged goods (CPG) industry.17 He is currently self-employed and based in Higher Walton, England, United Kingdom.1

Professional Focus

Danny's expertise lies in several key areas:

Data Analytics:: He works extensively with UK supermarkets' sales and supply chain data feeds, helping BWS (Beer, Wine, and Spirits) suppliers maximize the benefits of this information.3

Trade Promotion and Analytics:: Danny is recognized as a CPG Trade Promotion and Analytics Expert, focusing on driving growth through data-driven insights.4

On Shelf Availability Consulting:: He offers advanced analytics services, utilizing store sales, inventory, and supply chain data to improve product availability and prevent out-of-stock situations.7

Industry Specialization

Danny's work primarily revolves around the alcoholic and non-alcoholic beverage industry:

  • He has expertise in the gin market, analyzing market trends such as the share of offers over time.2
  • He supports no-alcohol spirits brands by providing data collection and analytics services.6
  • His knowledge extends to other spirits categories, including mezcal.8

Tools and Initiatives

Danny is associated with several data-driven tools and platforms:

  • Data Sipper: A tool he uses for market analysis and trend identification in the beverage industry.2
  • Marjin Jigger: A free tool he promotes to help businesses control their RTM (Route to Market) price chain and COGS (Cost of Goods Sold).5
  • EDVLabs.io: A platform that he mentioned would be adding data collection and analytics capabilities for non-alcoholic spirit brands.6

Danny Eldridge appears to be a well-connected professional in his field, with over 12,000 followers and 500+ connections on LinkedIn.1 His expertise in data analytics, on-shelf availability, and the beverage industry makes him a valuable consultant for companies looking to optimize their market presence and supply chain efficiency.

Highlights

Aug 27 · linkedin

Can anyone explain OnBuy prices to me? From what we see in DataSipper they are up to 80% more expensive than most retailers. What's the story?

And of course, if you need to run pricing checks, do get in touch

Aug 26 · linkedin

Need a quick price comparison? Just a reminder that you use our free tool for Gin, Agave, Whiskey and Non Alc spirits, right here >>> https://zurl.co/dOhq

This summarises over 50,000 prices we collect each week from over 1,000 UK retailers!

Related Questions

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Danny Eldridge
Danny Eldridge, photo 1
Danny Eldridge, photo 2
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