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Daria Tsypileva

COO LabelUp, Co-owner Goodlook

Professional Background

Daria Tsypileva is a highly accomplished Chief Operating Officer with over 13 years of dedicated experience within the marketing sector, specifically within the dynamic field of Influencer Marketing. Daria's career trajectory showcases her remarkable ability to forge partnerships, build motivated teams, and implement effective business strategies that drive organizational success. As the COO at LabelUp, she has played a pivotal role in shaping operational strategies that enhance the company's market position and streamline its operations. Daria's expertise in marketing has been further solidified through her various leadership roles, wherein she effectively integrated marketing principles with operational efficiency.

Education and Achievements

Daria Tsypileva's educational background is notable, having earned a Master's degree in International Economics from Saint Petersburg State Polytechnical University. This advanced education complements her Bachelor’s degree in World Economics, awarded with a distinguished red diploma, indicating her academic excellence. Daria’s educational experiences have equipped her with essential skills to navigate the complexities of global economics, which she has skillfully applied throughout her career in marketing and operations.

Career Overview

  • LabelUp: As the current COO, Daria has been instrumental in driving the company's strategic direction while managing day-to-day operations. Her leadership has facilitated the growth of LabelUp into a key player in the influencer marketing sphere.
  • Goodlook: Daria co-owned Goodlook, where she leveraged her marketing prowess and operational expertise to further develop the brand, ensuring robust business practices and innovative marketing strategies.
  • Head of Marketing at LabelUp: Before stepping into the COO role, Daria served as the Head of Marketing at LabelUp, where she successfully spearheaded various marketing campaigns that amplified the company’s reach and engagement with a diverse audience.
  • Vertu: Her tenure as Event & Production Manager at Vertu involved orchestrating high-profile events and managing production logistics to elevate the brand’s presence within the luxury market.
  • Red Bull: Daria's initial experience began at Red Bull, where she held multiple positions, including Territorial Marketing Manager and Product Specialist in the marketing department. These roles allowed her to hone her marketing skills and develop a strategic mindset towards brand management and market penetration.
  • up! strategy to action: Daria also worked as an Area Manager where she was responsible for implementing strategic marketing initiatives that boosted brand visibility.

Notable Achievements

Daria's career is marked by significant achievements that reflect her commitment to excellence and innovation. Her leadership at LabelUp has positioned the company as a leader in the competitive Influencer Marketing industry. Daria’s ability to blend creative marketing strategies with operational management has been a driving force behind the growth and success of the ventures she has been a part of. Moreover, her focus on team building and motivation has fostered a workplace culture centered around collaboration, creativity, and empowerment. She continues to inspire her team to strive for excellence and push the boundaries of what is achievable in marketing and operations.

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Daria Tsypileva
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Location

Moscow, Moscow, Russia