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Daria Volkova

Business Strategist, Branding Expert, Marketing & Communications 🚀

Daria Volkova is a Ukrainian blockchain product marketer and branding expert currently residing in Poland.12 She is the founder of Daria Strategy, where she specializes in brand growth and communications for onchain products.3 With experience in the blockchain and crypto industry since 2017, Daria has worked with various companies and projects, including ETHWarsaw, Wirex, and GEO Protocol.24

Professional Background

Daria holds a Master's degree in Business Administration and Management from the National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute".1 Her career spans across several roles:

  • CMO, Brand Strategist, and Consultant (current position)1
  • Director of Brand Marketing for CeFi & DeFi products at Wirex (2022)4
  • Co-founder and Product Marketer at Pink Lions Agency (2018-2021)4
  • Product Marketer for L2 Blockchain Protocol at GeoProtocol (2018-2019)4

Expertise and Focus Areas

Daria's expertise lies in:

  • Go-to-Market (GTM) and DevRel Marketing strategies
  • Brand positioning and communication strategies
  • Product marketing for blockchain, crypto, DeFi, and AI projects
  • Community development and partnerships in the Web3 space24

She regularly speaks at international tech events on topics such as building tech brands, blockchain mass adoption, and personal branding in the tech industry.2

Current Work

At Daria Strategy, she helps founders highlight the value of blockchain, crypto, DeFi, or DeSci projects to users, developers, and partners. Her approach focuses on building trust and visibility in the Web3 space through brand awareness, community development, and partnerships.4

Highlights

May 11 · linkedin

🔥 Who is the Web3 Writer of the Day? I'm Web3 Writer of the Day on HackerNoon! My article about the problems in the crypto market that EigenLayer airdrop has highlighted is one of the top articles this week ✨ Read it by the link in the comment ⤵️

#dariastrategy #web3 #web3community #web3content

May 5 · linkedin

❤️‍🔥🙈 What could be better than creating content on a hot topic that will be pinned to the top by HackerNoon? Just being on the main page with Arthur Hayes! 🔗 https://lnkd.in/derjy8SG

The EigenLayer airdrop illustrates community expectations and the state of the market. The conditions for receiving a drop from the most hyped Ethereum restaking platform caused an explosion of discussions and hate 🤯

In the new publication on HackerNoon, I explain what happened and what problems this case highlights in the crypto market. So, my article reached the top of the crypto topic and was published on the main page, translating into 12 languages 📣

🤝 I also asked Denis Igin to comment on this case. Denis is the product marketer representing Nektar Network, the multilayered restaking network. He shared his opinion on the future of the restaking platforms' market.

It's a good reading for Sunday. Enjoy the article and share it with your friends!

#dariastrategy #web3community #web3marketing #restaking #EigenLayer

Related Questions

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How does Daria Volkova integrate blockchain technology into her branding strategies?
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Daria Volkova
Daria Volkova, photo 1
Daria Volkova, photo 2
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Location

Kyiv, Kyiv City, Ukraine