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Daria Volkova

Business Strategist, Branding Expert, Marketing & Communications 🚀

Daria Volkova is a Ukrainian blockchain product marketer and branding expert currently residing in Poland.12 She is the founder of Daria Strategy, where she specializes in brand growth and communications for onchain products.3 With experience in the blockchain and crypto industry since 2017, Daria has worked with various companies and projects, including ETHWarsaw, Wirex, and GEO Protocol.24

Professional Background

Daria holds a Master's degree in Business Administration and Management from the National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute".1 Her career spans across several roles:

  • CMO, Brand Strategist, and Consultant (current position)1
  • Director of Brand Marketing for CeFi & DeFi products at Wirex (2022)4
  • Co-founder and Product Marketer at Pink Lions Agency (2018-2021)4
  • Product Marketer for L2 Blockchain Protocol at GeoProtocol (2018-2019)4

Expertise and Focus Areas

Daria's expertise lies in:

  • Go-to-Market (GTM) and DevRel Marketing strategies
  • Brand positioning and communication strategies
  • Product marketing for blockchain, crypto, DeFi, and AI projects
  • Community development and partnerships in the Web3 space24

She regularly speaks at international tech events on topics such as building tech brands, blockchain mass adoption, and personal branding in the tech industry.2

Current Work

At Daria Strategy, she helps founders highlight the value of blockchain, crypto, DeFi, or DeSci projects to users, developers, and partners. Her approach focuses on building trust and visibility in the Web3 space through brand awareness, community development, and partnerships.4

Highlights

Jan 22 · dariastrategy.com
Blockchain Product Marketer and Branding Expert Daria Volkova
Blockchain Product Marketer and Branding Expert Daria Volkova
Nov 6 · artogenia.com
Daria Volkova - Painting | Biography | ARTOGENIA
Jul 21 · hackernoon.com
Daria Volkova | HackerNoon
Web3 Product-Market Fit and Marketing Strategy For Blockchain ...
Jan 1 · cases.media
Daria Volkova - CASES Media
Daria Volkova - CASES Media
Jun 16 · eb3-talents.io
DLT Talents – Daria Volkova - Web3 Talents

Related Questions

What are some of the most successful branding strategies Daria Volkova has implemented?
How does Daria Volkova integrate blockchain technology into her branding strategies?
What companies has Daria Volkova worked with in the fintech industry?
How has Daria Volkova's experience at global creative agencies influenced her current work?
What are some unique challenges Daria Volkova has faced in the blockchain and crypto markets?
Daria Volkova
Daria Volkova, photo 1
Daria Volkova, photo 2
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Location

Kyiv, Kyiv City, Ukraine