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Darren Kerry
Experienced C-Suite Exec Director - Demonstrated success in Broadcast & Digital Media, Digital Lifetstyle & News publishing, E-com, StartUp Investments, Digital Consumer Products, Telco, B2B & Audience Growth Strategies.
Professional Background
Darren Kerry is a distinguished business partner and transformation consultant with over 25 years of extensive experience working alongside CEOs and executive leaders. His impactful career journey spans across a rich tapestry of industries, including telecommunications, over-the-top (OTT) media services, e-commerce, and both traditional and digital broadcast media. Renowned for his dynamic leadership style and exceptional business acumen, Darren has notably produced extraordinary results that speak volumes of his capabilities.
Currently serving as the Director of Digital, Technology, and OTT at Seven West Media, Darren oversees critical strategic, tactical, and operational aspects of the company's diverse digital content and revenue activities. His stewardship has involved leading a talented team of over 400 digital professionals across Australia. Together, they have created engaging digital products that reach more than 11 million Australians each month, amassing over $200 million in annual gross digital revenue. Seven West Media stands as one of the most prominent video content and free-to-air broadcasters in the Asia Pacific region, a testament to the influence of Darren's leadership.
His approach to fostering a highly motivated team culture while driving digital innovation and business transformation has positioned him as a thought leader in his field. Possessing a strong aptitude for quickly scaling operations—from concept to full-team delivery in just three months—Darren’s insights into digital growth strategies have paved the way for some of the industry's most successful innovations.
Education and Achievements
Darren Kerry's academic background complements his professional achievements, providing him with a solid foundation in both financial and technical expertise. He holds a Bachelor of Economics from Macquarie University, where he majored in Accounting and Information Systems, achieving a credit average. This strong educational base was further enhanced with a Post Graduate qualification as a Chartered Accountant (CA) and a Commercial Pilot License (CPL) from Aerospace Aviation.
His role as the Director of Digital, Technology, and OTT at Seven West Media is far from his only position of influence. Previously, he served as the CEO and Lead Consultant at Future Company Consulting Pty Limited, where he guided numerous organizations through successful transformations. His experience as a senior consultant at Optus allowed him to harness the latest advancements in telecommunications, further amplifying his reputation as a leader in digital innovation.
Darren has made notable contributions to the media landscape through his roles as Non-Executive Director at Freeview Australia and Starts at Sixty, where he applied his strategic insight to help shape future directions. As the Head of Digital & Innovation at Pacific Magazines, he laid the groundwork for digital transformations that continue to benefit the sector today.
Beyond media, Darren has played a significant role in investing in successful startups and scaling organizations, including ArbTasker, Health Engine, Society One, and Starts at Sixty. His visionary approach continues to pave the way for innovation across various sectors.
Key Expertise
Darren’s extensive expertise encompasses a wide range of critical areas:
- Digital Innovation & Business Transformation: Leveraging technology to enhance business performance and customer engagement.
- Digital Vision/Strategies & Implementation: Crafting comprehensive digital strategies that align with organizational goals.
- Digital Growth Strategies & Execution: Driving initiatives that result in substantial market growth and revenue generation.
- Leadership Development: Fostering talent and culture within teams to encourage high performance and satisfaction.
- Stakeholder Collaboration: Influencing and collaborating with key stakeholders to achieve collective objectives effectively.
- Rapid Expansion Operations: Expertly managing rapid growth phases for digital projects from inception to execution.
- Strategic Partnerships: Forming alliances that enhance business capabilities and market position.
- Marketing Strategies: Implementing innovative marketing strategies, including traditional, social, data, and performance marketing methods.
- Product Innovation & Commercial Performance: Spearheading the development of groundbreaking products while ensuring commercial viability.
- E-Commerce: Navigating the complex landscape of online commerce and digital transactions.
Darren's robust skill set and experience make him a sought-after leader and consultant in digital business transformation and strategy. His impressive contributions to the media and consulting sectors continue to enhance his reputation as a change-maker who embraces innovation and fosters growth.
Achievements
Throughout his impressive career, Darren has been
