Sign In

Darren McColl

Chief Marketing Officer CMO | Marketing Strategy | Consultant | Marketing Transformation | Best Selling Author | Digital Marketer | Customer Insights | Brand Creative

Darren McColl is a visionary strategic and creative thinker with a proven track record as a marketing transformation leader and digital marketing executive.

He has successfully led marketing efforts for renowned brands such as Neiman Marcus, Virgin brands, Trojan, ESPN, Tourism Queensland, Mars, and Coca-Cola, focusing on sustainable customer growth and revenue generation.

His expertise lies in full-funnel marketing, brand building, and launching impactful campaigns across various sectors.

McCull is a passionate and dynamic people leader who inspires teams to drive innovation, define strategies, and achieve growth.

Notable achievements include revitalizing Neiman Marcus' marketing during challenging times, delivering record-breaking performance, and strategically growing Tourism Florida's visitation over consecutive years.

He is also a thought leader, co-authoring best-selling books like 'Storyscaping – Stop Creating Ads, Start Creating Worlds' and contributing to academic texts in the field of marketing.

Additionally, McColl has significant experience in agency leadership, marketing transformation, and has received prestigious awards for his creativity and storytelling prowess.

His educational background includes a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from RMIT University, along with studies in Public Relations, Sociology, and Psychology.

Having served in various roles such as CMO, Professor, CEO, and Chief Brand & Marketing Strategy Officer, McColl brings a wealth of experience in marketing strategy, revenue growth, and global brand management.

Darren McColl
Add to my network

Location

Miami, Florida, United States