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Darren Smith

Senior Manager Retail Marketing at Emirates General Petroleum Corporation (Emarat)

Darren Smith is a seasoned retail professional with a rich background in operating various retail formats such as convenience stores, supermarkets, hypermarkets, FMCG, QSR, and service stations in both Europe and the Middle East.

During his career, Darren has demonstrated his expertise by conceptualizing and launching innovative retail concepts including convenience stores, bakeries, cafes, and vehicle repair shops, subsequently transforming these ventures into successful franchise operations.

He has a strong track record of consulting on convenience store initiatives across the region, whether they are situated within service stations or as standalone outlets.

Darren's academic qualifications include a Master of Business Administration (MBA) with specializations in Retail Management and General Management from the University of Leicester.

His professional journey has seen him hold key positions such as Senior Manager Retail Marketing and Manager Retail Marketing Support at Emirates General Petroleum Corporation (Emarat), as well as serving as the Convenience Store and Franchising Director at Al Othaim Company in Saudi Arabia.

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Location

United Arab Emirates