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Darren Wilson
Fractional CMO | Board Advisor
Darren Wilson is an experienced entrepreneur, Fractional CMO, and Board Advisor based in Phoenix, Arizona.1 With over 25 years of experience, he has worked with more than 50 brands, generating millions of dollars in earned media and over $750M in revenue.1 His expertise includes:
- Accelerating marketing and revenue growth
- Optimizing budget ROI and forecasting
- Advising founders, C-Suite executives, and Boards
As a Fractional CMO since January 2020, Darren helps founders and executives of mid-market brands build processes and grow revenue.1 His services include:
- Strategic advising on projects
- Go-to-market strategy development
- Board advisory roles
- Due diligence assistance
- Marketing lead coaching
Prior to his current role, Darren held several leadership positions, including:
- EVP Digital + eComm at NuFACE (February 2021 - May 2022)
- Co-Founder of Cobalt (September 2019 - January 2021)
- President and Partner at bluemedia (January 2016 - July 2019)
- CMO and Partner at bluemedia (November 2000 - December 2015)
Darren's educational background includes studying at Kansas State University and participating in a Study Abroad Program at Nottingham Trent University.1
Highlights
We are hiring a Marketing Manager at Gawley Plastic Surgery! Know anyone who might be interested?
22 Thoughts from the "father of advertising" David Ogilvy. Technology and trends change - leadership principals hold true.
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You have a first class mind. Stretch it.
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The longer your memos, the less likely they are to be read by men who have the power to act on them.
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Permanent success has rarely been built on frivolity. People do not buy from clowns.
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Only First Class business, and that in a First Class way.
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Get rid of sad dogs who spread doom.
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Pick a subject and make yourself an authority on it.
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The more you tell the more you sell.
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We have a habit of divine discontent with our performance. It is an antidote to smugness.
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Big ideas are usually simple ideas.
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Search all the parks in all your cities; you'll find no statues of committees.
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You aren't advertising to a standing army; you are advertising to a moving parade.
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Great industrial leaders are always fanatically committed to their jobs. They are not lazy, or amateurs.
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In the best companies, promises are always kept, whatever it may cost in agony and overtime.
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Tell the truth, but make the truth fascinating.
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Tolerate genius. There are very few men of genius. Almost without exception they are disagreeable.
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We prefer the discipline of knowledge to the anarchy of ignorance.
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Don't bunt. Aim out of the park. Aim for the company of immortals.
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Pay peanuts and you get monkeys.
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We make advertisements that people want to read. You can't save souls in an empty church.
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Do not tolerate incompetence. It is demoralizing for professionals to work alongside incompetent amateurs.
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Talent is most likely to be found among nonconformists, dissenters, and rebels.
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I admire people who work with gusto. If you don't enjoy what you are doing, I beg you to find another job. Remember the Scottish proverb, "Be happy while you're living, for you're a long time dead."
#advertising #business #leaders
