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Daryl Weber

CEO of Bedfellow - modern sleepwear for men

Daryl Weber is a seasoned brand strategist with a passion for sleepwear and helping men improve their quality of sleep. He is the CEO and Co-Founder of Bedfellow, Inc., a brand that aims to revolutionize nighttime comfort by offering sleepwear designed specifically for a good night's rest. Daryl is also an accomplished author, having written 'Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands', a book that delves into the subconscious aspects of branding.

With a background in psychology from Columbia University in the City of New York, Daryl Weber brings a unique perspective to his work in brand strategy, innovation, communications, and qualitative research. He has lent his expertise to renowned brands like Coca-Cola, Nike, Johnnie Walker, Gatorade, and Old Spice, to name a few. Daryl's experience extends to roles such as Global Director of Creative Strategy at The Coca-Cola Company and Strategy Director at Redscout.

Throughout his career, Daryl Weber has demonstrated a keen understanding of consumer insights, new concept development, and effective brand positioning. His diverse experience spans across organizations like Zero Mile, Nariyala Naturals, LLC, Saatchi & Saatchi, and more. Daryl's mission to elevate the sleep experience for men reflects his innovative approach and dedication to promoting better sleep habits for overall well-being.

Daryl Weber
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Location

New York City Metropolitan Area

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