Suggestions
Dasheeda Dawson
The WeedHead™ - Global Cannabis Executive & Advocate - Award-winning F100 Strategist - Public Speaker - Author
Professional Background
Dasheeda Dawson, also known as The WeedHead™, is a dynamic and influential figure within the cannabis industry and a celebrated advocate for cannabis equity. With nearly two decades of robust experience in business development, strategic management, and brand marketing, she has made a significant impact working with both philanthropic and for-profit organizations. Currently, Dasheeda serves as the Cannabis Program Manager for the City of Portland. Here, she is tasked with overseeing all aspects of regulatory licensing, compliance, education, and equity initiatives related to the cannabis industry. Her contributions are notable, especially in connection with the city's Social Equity & Educational Development (SEED) programs, which include the groundbreaking SEED Grant Fund—recognized as the country's first community reinvestment fund tied directly to cannabis tax revenue.
Under her leadership, Portland has become a beacon for cannabis equity, recently enacting the Cannabis Emergency Relief Fund (CERF). This initiative positions Portland as the first municipality to allocate cannabis tax revenue specifically for providing aid and emergency support to industry stakeholders. Her commitment to cannabis equity is further exemplified through her role as the Board Chair for the Cannabis Regulators of Color Coalition (CRCC), an organization hailed as a leader in advocating for equity and policy reform within the cannabis sector across the United States.
Education and Achievements
Dasheeda's academic credentials are impressive and underscore her commitment to learning and advocacy. She obtained her MBA in Marketing and Business Strategy from Rutgers Business School, where she honed her skills in corporate strategy and strategic planning. Prior to this, she earned her undergraduate degree in Molecular Biology and African-American Studies from Princeton University, which provides her with a diverse academic foundation that intertwines science and social consciousness.
As a bestselling author, Dasheeda's book "How to Succeed in the Cannabis Industry" has gained attention across major media platforms, including Essence, Entrepreneur, and Health Magazine. Her insights into navigating the cannabis landscape have inspired many aspiring entrepreneurs and advocates, contributing to a broader understanding of the complexities and opportunities within the industry.
Additionally, Dasheeda is the co-founder and Chief Strategist of the Cannabis Health Equity Movement (CHEM), a collective focused on advancing the interests of BIPOC leaders in the cannabis framework. Her work extends to media as well; she is a weekly correspondent on The Lurie Daniel-Favors Show on SiriusXM Urban View and co-host of the award-winning She Blaze podcast, where she discusses cannabis news and culture, engaging a wide audience in meaningful conversations about the industry.
Her passion for community upliftment is evident as she co-founded the Community Education Advocacy Symposium & Expo (CEASE). This nonprofit organization works to educate communities about opportunities within the cannabis marketplace, fostering awareness and providing critical information that promotes inclusivity and equity.
Achievements
Dasheeda's achievements reflect her dedication to creating equitable opportunities within the cannabis industry. As a leader in developing educational initiatives, she has seen firsthand the transformative impact these programs can have on communities that have historically been marginalized. Her leadership of the Social Equity & Educational Development (SEED) initiatives in Portland serves as a model for other cities looking to implement similar frameworks.
Her role in establishing the Cannabis Emergency Relief Fund (CERF) not only showcases her innovative thinking but also her ability to mobilize resources effectively in response to emerging industry challenges. By championing the allocation of tax revenue for emergency aid, Dasheeda is setting a precedent for how municipalities can use cannabis-related revenues to support their communities.
Dasheeda's commitment to advocacy is recognized at the national level, with her position as the Chair of the CRCC positioning her among the leading voices for cannabis regulation reform. Her work is grounded in a deep understanding of the impacts of policy on marginalized communities, and she continuously seeks to bridge the gaps between government agencies, industry stakeholders, and community members.
In addition to her many roles, her extensive experience includes high-profile positions at several esteemed organizations, including Flora California and Johnson & Johnson. Throughout her career, Dasheeda has excelled in strategic consulting, digital media strategy, and corporate brand management, reinforcing her reputation as a thought leader within the industry. Her past experiences not only reflect her versatility in various roles but also her unwavering commitment to pushing the boundaries of what is possible in the cannabis sector.
Dasheeda Dawson’s work exemplifies determination, innovation, and a commitment to equity. As she continues to navigate and influence the evolving cannabis landscape, her contributions have already left a lasting impression, enabling future generations to build on her legacy. Whether through her leadership roles, educational initiatives, or media presence, Dasheeda remains a pivotal figure driving change and fostering inclusion within the cannabis industry.
