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Dave Burg
Americas Cybersecurity Leader
Dave Burg is a business professional and entrepreneur based in Austin, Texas. He is currently an advisor to Eterneva, a company that turns ashes into diamonds as a memorial for loved ones.1
Professional Experience
Dave Burg's primary role is as co-founder and managing partner of Shepherd, a company he has been with since 2017. At Shepherd, he focuses on revealing new customer growth opportunities through audience analysis, qualitative research, and developing strategies for campaigns, media, loyalty, experience, and product innovation.1
In addition to his work with Shepherd and Eterneva, Dave holds advisory positions with other companies:
- Advisor at TOKEN, a company working on blockchain-based ticketing solutions (since 2015)1
- Brand strategy advisor for Eterneva (since 2017)1
Background and Education
Dave has a diverse educational background:
- BS in Journalism and Political Science from Marquette University (1996-2000)1
- Account Planning studies at Miami Ad School (2005)1
Teaching and Industry Involvement
Dave is actively involved in education and sharing his expertise:
- Guest instructor for brand strategy at multiple universities, including:
- The University of Texas at Austin
- University of Colorado Boulder
- University of Oregon
- Miami Ad School1
Previous Experience
Before his current roles, Dave worked in advertising, mentioning that he "used to help make Super Bowl ads".1 This background in advertising and brand strategy likely informs his current advisory roles and entrepreneurial ventures.
Dave Burg is known for his expertise in brand strategy, customer growth, and innovative business approaches. His colleagues describe him as smart, savvy, and enjoyable to work with.1
Highlights
I wish I would have become a fanboy of Bill Gurley when I was younger. His honesty. His delivery. It's something we need more of in marketing chats.
Looking to expand our "bullpen" of freelance strategists for 2024.
Give us your mid-level, 3-7 years experience, brain-badassery: (You're a researcher relentless about finding opportunity for clients. Who can look at data with our team, design some killer qual, moderate it, and spit fire findings)
Give us your 8+ year, more off-road-proven, craftspeople-delights: (You can push us to be even sharper with opportunities for expanding IPs, positioning brands, and product innovation).
Dean McBeth and I are glad to host a bit of a Shepherd, Customer Growth Consulting "show and tell" for those of you who know of our firm, but still wonder what the hell we do.
Trust us, it won't hurt our feelings if you don't know what we do with audience data and agency-strat backgrounds...
IT AIN'T EASY TO SHOW OFF STRATEGY WORK WHEN IT'S ALL UNDER A BIG, THICK NDA, BABY.
Send THE BRAIN GOODZZZ. & thanks.
