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Dave Fish
CEO at CuriosityCX
Professional Background
Dave Fish, Ph.D., is a dynamic leader and recognized expert in consumer behavior and customer experience with over 20 years of experience in management roles. Enriched by a lifelong curiosity about human behavior, Dave has dedicated his career to understanding the myriad components that influence how people interact with products, services, and organizations. As the founder and CEO of CuriosityCX, he leverages this deep understanding to help businesses enhance their offerings and optimize customer experiences across various industries.
Dave's professional journey has seen him at the helm of numerous multi-disciplinary teams, successfully guiding them to meet their objectives. His ability to lead global teams integrating fields such as Marketing, Sales, IT, R&D, Analytics, and Services has been paramount in achieving significant business results. With a firm grasp on applied analytics and consumer research, Dave employs a comprehensive toolkit to drive impactful results for his clients.
Throughout his illustrious career, Dave has gained extensive consulting, business development, and client management experience across a range of verticals. His effectiveness is evident in his proven record of facilitating product development and service improvements in organizations of all sizes. Having authored numerous publications and made numerous appearances at industry tradeshows, he has established himself as a prominent voice in his field.
Education and Achievements
Dr. Fish's academic credentials are impressive, with a Ph.D. in Applied Psychology and Organizational Behavior from Claremont Graduate University, where he also completed his MA in Applied Psychology. Earlier, he earned a BA in Psychology from Shippensburg University of Pennsylvania. His education has provided a solid foundation for his research and professional pursuits, especially in areas relating to consumer behavior and customer experience design.
As a thought leader in CX design, Dave has specialized expertise in research methodologies that range from segmentation and pricing strategies to employee engagement and marketing effectiveness. His scholarly insights and practical applications are instrumental in evolving how organizations measure and enhance customer experiences.
Notable Achievements
Throughout his career, Dr. Fish has not only contributed to the academic field but has also been a key player in several organizations aiming to maximize their market position. His roles have included:
- Founder and CEO at CuriosityCX: Driving innovation and strategic direction for client-focused research and analytics.
- Co-Founder at Flowfeed: Contributing to the establishment of new avenues for engaging customer insights.
- Adjunct Professor of Strategy, Entrepreneurship, and Venture Innovation: Sharing his knowledge with students at the University of Arkansas and Michigan State University, nurturing the next generation of leaders in business.
- SVP, Expert Services at MaritzCX: Stepping into a senior leadership role where he oversaw expert consulting services, contributing significantly to the firm’s reputation.
- CMO and SVP of Product Development: Assuming critical roles at MaritzCX to enhance product offerings and marketing strategies.
- Director of Proprietary Research at J.D. Power: Leading research initiatives that shaped benchmarks for market excellence.
- Strategic Research Manager at Toyota North America: Spearheading strategic insights that guided product development and customer satisfaction initiatives.
Dave's extensive experience with data-driven decision making fuels his motivation to uncover the complex motivations behind consumer behavior. His commitment to continuous learning and improvement, as well as his passion for exploring the 'gray areas' of human interaction, distinguish him as a leading voice in the industry.
