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Dave Ritterbush

Chief Executive Officer at Califia Farms

Dave Ritterbush is the Chief Executive Officer of Califia Farms, a position he has held since October 2020.12 He is an experienced executive in the consumer packaged goods industry, particularly in the health and wellness sector.

Career Highlights

Califia Farms: Ritterbush joined Califia Farms, a company known for producing plant-based dairy alternatives, as CEO in September 2020.2 Under his leadership, the company has continued to innovate in the plant-based beverage space, including the development of products like zero sugar oat milk.3

Previous Leadership Roles: Before joining Califia Farms, Ritterbush held several prominent positions:

  • CEO of Quest Nutrition (February 2017 - October 2020)
  • CEO of Popchips (September 2015 - February 2017)
  • President and CEO of Premier Nutrition Corp. (April 2009 - February 2015)
  • Vice President and General Manager at Red Bull North America (2007 - 2009)
  • Senior Vice President of Marketing at Dreyer's Grand Ice Cream (1991 - 2006)1

Expertise and Focus

Ritterbush has demonstrated expertise in:

  • Organizational leadership
  • Sales turnaround
  • Brand refreshment and product innovation
  • Supply chain restructuring
  • Global procurement

At Califia Farms, he has been focusing on:

  • Keeping up with consumers' desire for more plant-based options
  • Expanding the company's RTD coffee products
  • Exploring culinary applications for plant-based beverages3

Education and Board Positions

Ritterbush received his undergraduate degree in Business Administration with a focus on Marketing from San Diego State University. He currently serves as an Independent Director for Farmer Brothers Coffee and Humm Kombucha.2

Highlights

Mar 6 · linkedin

Looking forward to another Expo West. While the products and brands are always great to see, the highlight is reconnecting with so many people from the past. Stop by the Califia Farms booth and say hi.

Apr 22 · linkedin

Today we’re excited to celebrate Founder’s Earth Day. It’s a day for our team at Califia Farms to reflect on the legacy of our founder Greg Steltenpohl and to share what we’re doing to create a more sustainable future – one where plants replace dairy, without compromise. Yesterday, Califians came together for an inspiring day of service – planting trees and performing various beautifying projects in our communities.   Today, I’m also happy to share our 2022 Sustainability Report, a project that details the amazing work our team has done to drive impactful action across our business. This is truly a company-wide effort, and I’m proud of our team’s incredible passion.   To highlight our key achievements from the past 12 months, we’ve created a video that helps bring to life the important steps we’re taking to ensure that we have a positive impact on both people and planet. https://bit.ly/3mLDVd9   Thank you for coming along with us on this important journey!   To read the full 2022 Sustainability Report, visit: https://bit.ly/41rdrMO

Related Questions

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Dave Ritterbush
Dave Ritterbush, photo 1
Dave Ritterbush, photo 2
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Location

Los Angeles Metropolitan Area