Suggestions
Dave Rosner
EVP, Head of Marketing at Collab - Marketing Reinventor
Dave Rosner is the EVP and Head of Marketing at Collab, a leading independent digital content network and TikTok Marketing partner.
With almost two decades of experience in B2B and B2C strategy, marketing, sales, digital, PR, creative, content, and influencer marketing, he is a seasoned expert in adapting to the evolving media landscape and engaging with audiences.
Throughout his 15-year career during the digital era, Dave has proactively embraced technology and emerging trends to craft successful marketing strategies that elevate brands, drive revenue, and deliver tangible outcomes.
Dave possesses versatile skills as a senior manager handling P&L responsibilities and has a proven track record of nurturing high-functioning teams within both established corporations and startup environments.
His areas of expertise include marketing, brand strategy, media, B2B marketing, brand positioning, events, PR, content strategy, digital media, creative direction, video production, influencer marketing, emerging media platforms like YouTube and TikTok, research, advertising innovation, and more.
In terms of education, Dave attended The Collegiate School for high school, pursued an MBA in Marketing from Columbia Business School, and completed a BA in Philosophy/Drama at Washington University in St. Louis.
Dave's professional history includes holding various key positions such as EVP, Head of Marketing at Collab, Advisory Board Member at SYLO, Inc., Partner at Visual Machine llc, EVP of Strategic Marketing at ZEFR, SVP of Head of Marketing at ZEFR, and several leadership roles at Initiative and other organizations in marketing, digital, and innovations.
He has also contributed to the industry through roles like Worldwide Account Supervisor at JWT, MBA Intern at Fox Filmed Entertainment, and as a Partner at entropy.
Highlights
Google dropped the sugar bomb yesterday that it will not be deprecating third party cookies. You might think now it's time to celebrate: no more need for dev. time to prepare for a major change to the industry that may or may not occur, etc. WRONG!
It's not the cookie we need to lookout for: "The announcement about deprecating cookies is essentially a sleight of hand, as Privacy Sandbox is still being pushed forward."
https://lnkd.in/esP2YJ_h
Drew Stein Audigent Ted Smith Greg Williams Matthew Griffiths Gina Cavallo #data #programmatic #cookies
With so many major changes in the market and the increasing role of AI, publishers are facing more, and more difficult challenges than ever.
Monday at Cannes, Audigent's Jake Abraham and ADAPEX Inc | the adtech of Datrix group's Debra Fleenor broke down the problems and shared a few recommendations to help publishers navigate what's next in a insightful session moderated by Digiday's Sara Jerde.
"There is no AI that is going to come up with an opinion piece I'm interested in." Jake Abraham "Although Google kicked the can, the cookieless future is here." Debra Fleenor
A huge thank you to Tina Mulqueen for creating an incredible day of content on Le Rooftop.
Dana Bistany Advertising Week Kindred PR #publishing #cookielessfuture
