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David Zapata

Global Sr. Marketing Director - Global Head of Media at Anheuser-Busch InBev

Dave Zapata is a seasoned global marketing leader with over 15 years of experience in brand management, media strategy, and data analytics. Currently holding the position of Sr. Marketing Director - Global Head of Media at Anheuser-Busch InBev, he supervises extensive multinational campaigns and commercial initiatives spanning various sectors and collaborations.

His expertise lies in converting brand business obstacles into digital media strategies, crafting audience targeting plans, constructing value cases, and establishing ROI measurement frameworks for consumer data categories. Dave collaborates with executive management and legal teams on adtech ecosystem declarations and impact evaluations. He is also a certified practitioner, professional, and strategist in programmatic buying and digital advertising by The Trade Desk's Trading Academy.

Noteworthy is Dave's seamless transition into diverse work environments, blending his technical acumen with brand management proficiencies. As a US and German Dual Citizen, he is open to employment opportunities across the US and EU regions.

Dave Zapata pursued his Bachelor of Science in Management Information Systems and Computer Science from The University of Alabama. Throughout his career, he has held key roles at prestigious organizations like Anheuser-Busch InBev, L'Oréal, and Procter & Gamble, where he managed brand strategies, media, data analytics, and digital marketing for various flagship brands.

Highlights

Sep 13 · linkedin

Don’t miss out on your chance to join Stella Artois at the largest-ever Hot Ones challenge in Chicago on August 28 featuring David Beckham and host Sean Evans. Local Chicagoans can also try out delectable new bites around town from Al's Beef and Do-Rite Donuts leading up to the event. Learn more and enter for your chance to win an exclusive seat at https://lnkd.in/evmSRSDW.

Jul 10 · linkedin

We are ready to celebrate with @Michelob ULTRA, the exclusive beer sponsor of @TeamUSA at the Olympic Games Paris 2024! See you at the games soon. 🍻 #FutureWithMoreCheers

Related Questions

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David Zapata
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Location

New York, New York, United States