Sign In

David Zapata

Global Sr. Marketing Director - Global Head of Media at Anheuser-Busch InBev

Dave Zapata is a seasoned global marketing leader with over 15 years of experience in brand management, media strategy, and data analytics. Currently holding the position of Sr. Marketing Director - Global Head of Media at Anheuser-Busch InBev, he supervises extensive multinational campaigns and commercial initiatives spanning various sectors and collaborations.

His expertise lies in converting brand business obstacles into digital media strategies, crafting audience targeting plans, constructing value cases, and establishing ROI measurement frameworks for consumer data categories. Dave collaborates with executive management and legal teams on adtech ecosystem declarations and impact evaluations. He is also a certified practitioner, professional, and strategist in programmatic buying and digital advertising by The Trade Desk's Trading Academy.

Noteworthy is Dave's seamless transition into diverse work environments, blending his technical acumen with brand management proficiencies. As a US and German Dual Citizen, he is open to employment opportunities across the US and EU regions.

Dave Zapata pursued his Bachelor of Science in Management Information Systems and Computer Science from The University of Alabama. Throughout his career, he has held key roles at prestigious organizations like Anheuser-Busch InBev, L'Oréal, and Procter & Gamble, where he managed brand strategies, media, data analytics, and digital marketing for various flagship brands.

Related Questions

What are some of David Zapata's most notable achievements at Anheuser-Busch InBev?
How did David Zapata transition from an IT BPO Manager at Walmart to a Marketing Director at L'Oréal?
What specific strategies has David Zapata implemented as the Global Head of Media at Anheuser-Busch InBev?
Can you share more about David Zapata's educational background and how it has influenced his career?
What challenges did David Zapata face when founding Zapwater Communications, and how did he overcome them?
David Zapata
David Zapata, photo 1
David Zapata, photo 2
Add to my network

Location

New York, New York, United States