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David A. Yovanno

Chief Executive Officer, Board Director at impact.com

David A. Yovanno is a highly experienced technology executive with over 20 years of providing strategic leadership to premier SaaS companies in the MarTech space. He has a proven track record in turnaround and fast-paced global marketing services and SaaS organizations, including in public company settings. Before his current role as Chief Executive Officer and Board Director at impact.com, David served as the CEO of Marin Software, president of technology solutions at Conversant, and CEO of Gigya. Additionally, he has held roles at reputable organizations such as the Interactive Advertising Bureau and the United States Navy.

Highlights

Jul 30 · linkedin

Today, impact.com is thrilled to announce the launch of impact.com/advocate, a fully customizable customer referral solution that empowers brands to turn customers into advocates and foster trust with new audiences. Through our recent acquisition of SaaSquatch, we have natively integrated their cutting-edge customer referral software into the impact.com partnership management platform, allowing customers to manage all types of partnerships in one, unified platform, including traditional affiliates, influencers, publishers, other businesses, and now customer referrals.

/advocate represents a significant step forward in our mission to be the global standard platform for all partnership types. Harnessing the power of your existing customer base to drive growth is not just advantageous—it’s essential, especially for reaching new and highly valued audiences in today’s fast-paced market.

Special shout-out to Will Fraser, Logan Volkers and the rest of the original SaaSquatch by impact.com team who worked tirelessly with the core impact.com team over the last year on this incredible integration/launch!

I discuss this and more in the Pulse post below!

Jul 23 · linkedin

"Faced with an insurmountable barrage of advertising in their daily lives—up from 500 ads per day in the 1970s to a staggering 5,000 ads per day—many consumers have simply stopped listening. One study found that 80% of Gen Z individuals 'agree that they are exposed to more brands and advertising than any other generation,' and the majority of them (56%) think brands often lie about their products and services."

David A. Yovanno
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Location

Los Angeles Metropolitan Area