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David Appel

(I'm hiring) Head, Subscription and SaaS Vertical, Sage Intacct

David Appel is a seasoned professional with a strong focus on creating go-to-market strategies for CFO-focused solutions. With a track record of leading sales organizations that have collectively generated over $20B in market capitalization, his expertise lies in driving large equity outcomes for clients, enhancing ROIC for shareholders, and nurturing high-performing teams. David's core principles revolve around the importance of setting clear paths to small goals, continual personal growth, consultative selling approaches, team cohesion driven by a common purpose, and the evolution of groundbreaking ideas. His career highlights include spearheading top business units at Intacct, Bill.com, NetSuite, and IBM, exhibiting excellence in sales leadership at renowned tech companies.

In terms of education, David has pursued high-performance management studies at Stanford University, obtained a Bachelor's Degree from the University of Michigan, and engaged in executive education programs at Boston University Questrom School of Business. Additionally, he has undergone training through the IBM Executive Development Program and completed courses at Stanford University and the University of California, Berkeley. David has held key positions such as Head of Subscription and SaaS Vertical at Sage Intacct, Inc., serving on advisory boards of prominent organizations like Pavilion, Airbase, and SalesHood, and affiliating with industry groups like Next Series Club and SaaStock. With a diverse background encompassing startup advising, sales leadership, and expertise in SaaS, fintech, and ERP, he has made significant contributions to the tech and finance sectors.

Besides his professional endeavors, David Appel has demonstrated a commitment to continuous learning and community engagement. He has shared his insights as a speaker at various events, including SaaStock, and provided guidance to startups and entrepreneurs. His journey from inside sales roles to executive leadership positions underscores his versatile skill set and adaptability across different business scenarios.

Highlights

Aug 12 · linkedin

Another great story of #IPO Readiness on Sage Intacct, Inc. David Fractor shares their incredible story of scale, #SOX, and proactive metrics and reporting with the P/L Leaders, in order to grow a tremendous company with an incredible mission in the treatment of cancer.

He has a prescient quote: "We have transformed from CFNo to CFGrow."

Aug 5 · linkedin

SaaS CFOs, please apply to join the first ever SaaStr #CFO Summit, to be held Wednesday, September 11, from 12-3:30pm, in San Mateo, CA, during SaaStr Annual 2024.

This is an invite-only Brunch and meet-up within the Annual and will feature an afternoon of invite-only content and networking for leaders and executives in Finance only, with some incredible speakers, and table discussions amongst CFOs on the big issues driving growth in 2024.

Our four main discussions will revolve around:

  • New rules on communicating with Investors
  • How to best forecast and stretch cash flow
  • When, and how, to build the best finance team and tech stack through the stages of growth
  • Where to leverage AI in building that team and tech stack

This is a great opportunity for attending CEOs, CROs, and CMOs to invite their CFOs to meet peers for a frank discussion on how to grow through today's market uncertainty.

I am looking forward to co-hosting, and appreciate the partnering together between Sage and SaaStr with Jason M. Lemkin Amelia Ibarra David Iankelevich and team.

David Appel
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Location

San Francisco Bay Area