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David Arkin
Co-founder, chief content officer, Check Out DFW
David Arkin is the Co-Founder and Chief Content Officer of Check Out DFW, a community-focused digital platform that provides local recommendations and expert advice primarily for consumers in the North Dallas suburbs. Under his leadership, the platform achieved significant audience growth, reaching an average of 70,000 monthly users and over 900,000 monthly page views within just nine months of its launch.12
Professional Background
Arkin has a robust background in media and content strategy, spanning over 25 years. Before co-founding Check Out DFW, he held various prominent roles, including:
- Chief Content Officer at O'Rourke Media Group, where he developed content strategies that doubled visitor engagement across multiple platforms.
- Director of Digital & Enterprising Content at KPRC, where he significantly improved the station's market ranking in Houston.
- Senior Vice President of Content & Product Development at GateHouse Media, where he led content strategies for over 500 newsrooms.23
Consulting and Expertise
In addition to his role at Check Out DFW, Arkin runs David Arkin Consulting, which focuses on helping media companies enhance their audience engagement and revenue through tailored digital strategies. His consulting services include content creation, digital subscription growth, and audience development initiatives.13
Education
Arkin holds a degree from Eastern New Mexico University, which laid the foundation for his extensive career in journalism and media management.2
His innovative approach and proven track record in the digital media landscape have positioned him as a key figure in driving audience growth and content strategy within the industry.
Highlights
💡 I was recently reminded why rolling up your sleeves matters when you’re trying to advance sales efforts.
📈 In an effort to bolster a client’s branded content revenue, last week I met with ad reps in small groups and took a deep dive into their top client lists.
Together, we discussed each client, their history and what products they had taken from the media company. From there, we brainstormed unique and engaging story ideas tailored for each of those top clients.
✨ I saw light bulbs go off during our meeting, not just around the story ideas but the value that this kind of content would have for their clients. I had talked in larger groups previously about the branded content program and we’ve definitely had success, but this more individualized approach made it more real for the reps who are selling it.
I'm incredibly optimistic this tactic will deliver results and excited to use it with other clients.
#SalesSuccess #BrandedContent #ClientEngagement #TeamEffort #InnovativeThinking #DavidArkin #SalesStrategy #PersonalizedSupport #SalesRepSuccess

I created a video this week that was shared in my weekly newsletter (you sign up for that newsletter here, btw, https://lnkd.in/gWzWVJey) on why receiving recognition in the Local Media Association’s Digital Innovation contest for Best R&D Partner (we got second place) was so special for me.
The award really tied to what I hoped to accomplish with my consulting company from Day 1 and that wasn’t creating big and fancy presentations for clients, but rather helping them strategize and then get stuff done.
I like saying that we want to do work with and for media companies and that’s really what this award was all about, helping one of our clients achieve record-breaking audience numbers that they have been able to maintain.

