Suggestions
David Bancroft Avrick
President & CEO, Zahara Data and Avrick Consulting, LLC
David Bancroft Avrick is the Chief Executive Officer at Zahara Data, a company specializing in data management solutions. He has a notable background in consulting and direct marketing, having held leadership roles in various organizations.
Professional Background
- Current Position: CEO at Zahara Data
- Previous Experience:
- President and CEO of Avrick Consulting, Inc. since 2014.
- Extensive experience in direct marketing through his previous role at Avrick Direct Inc., where he served for over 56 years until 2014.
Skills and Expertise
David is recognized for his intelligence and kindness, making him a valuable asset to any organization he is part of. His expertise spans across consulting and strategic business development, particularly in the areas of marketing and data management.12
Personal Insights
Colleagues describe him as clever and supportive, highlighting his ability to foster positive working relationships. His leadership style emphasizes collaboration and responsiveness to client needs, which has contributed to his success in the industry.12
Overall, David Bancroft Avrick's extensive experience and leadership capabilities position him as a significant figure in the data management sector.
Highlights
Increase email profits by reaching engaged people
When you analyze your customer and prospect email lists you will find a great many of them are worthless. Sending emails to these garbage email addresses is both a waste of money, and hurts your reputation with the ESPs and ISPs.
The fact that an email address doesn’t bounce does not mean it’s smart to deploy emails to those addresses. Many people have accumulated many email addresses, but only engage with 1 or 2 of them. When sending to their other addresses you end up with little or no engagement. You need a way to determine which email addresses are active and which ones are dormant.
Similarly, you probably deliver emails to addresses where the recipient has marked you as spam. The email doesn’t bounce, but the recipient never sees it.
You need a service that will determine dormant email addresses as well as those that are sent to spam.
The ESPs and ISPs have a formula that determines whether they’ll allow your emails to process or shut the sender down. Part of that formula identifies unengaged email addresses and those sent to spam. If you have too many, they will shut you down.
Plus you’re spending a lot money deploying emails to these worthless addresses.
The solution is AudiencePoint.com They will validate each email address, get rid of those that have no engagement, get rid of those that go to spam, be sure you’re following all laws, rules and regulations, and more. Most clients see a 15%-30-% improvement in their ROI.
Call us today, and let’s talk about how you can make more money from your email marketing with AudiencePoint. Call Gene Palmer at 805-883-8575
