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David Berzin
VP, Product and Technology, International at Hearst Magazines
David Berzin is a seasoned product builder, team leader, and player/coach with a wealth of experience in large-scale corporations and startups. He possesses a strong background in media, multi-customer platforms/SaaS, data products, and consumer health & wellness.
At Hearst Magazines International, David leads product and technology, overseeing international markets across the United Kingdom and Japan for esteemed brands like ELLE, Cosmopolitan, Esquire, Car & Driver, and Men's Health, among others.
David has successfully established four venture-backed consumer healthcare product teams, emphasizing patient/provider/payer experiences, data investments, growth strategies, and innovative product development. Noteworthy projects include computer-vision + AI physical therapy solutions and sleep + behavior tracking apps.
During his tenure at MTV/Viacom, David spearheaded Social Media and Data Science product teams, launching pioneering multi-platform social experiences in partnership with Facebook and Twitter. He directed user data and business intelligence initiatives, and founded Viacom's inaugural Social Media Data team, leading to the creation of new products, patents, and substantial revenue generation.
David's contributions to digital innovation are evident in his role in launching the first video experiences on prominent websites like nytimes.com, whitehouse.gov, and other tier-1 digital properties.
David's educational background encompasses a Bachelor's degree from the University of Michigan, studies at Stuyvesant High School, participation in the d.school Design Thinking Bootcamp at Stanford Graduate School of Business, completion of the Executive Management Program at Harvard Business School Executive Education, and training in Front End Development at General Assembly.
Having held varied roles such as VP, Product and Technology, International at Hearst Magazines, Owner & Product Advisor at NiceSalt, Chief Product Officer at Vori Health, Head of Product at Proper, and other key positions in reputable organizations, David Berzin showcases exceptional expertise and leadership across the product management spectrum.
Highlights
Wrapping up a fantastic and busy week, which included a deep dive with the incredible team at Punchbowl News in DC. Pilar Ramos and I had the pleasure of talking to Anna Palmer, where we delved into the critical role of the #Hispanic electorate in the 2024 elections in the presidential race and across key senate and house races. We discussed how, at TelevisaUnivision we are doing our part to ensure Hispanics take an active role in shaping the future of our country.
#didyouknow
The Hispanic vote is set to be the Majority Maker vote in the 2024 elections. The number of Hispanic registered voters is significantly larger than the margin of victory in the 2020 presidential race in every swing state (AZ, NV, GA, NC, MI, PA), in 13 Senate and 45 House races — a community whose influence will be felt far beyond just the border states.
The Hispanic electorate is diverse, and its opinions are informed by its life experiences. Over 60% of Hispanic voters are untethered to ideology and will vote based on the issues that matter most to them.
At TelevisaUnivision, we have built the industry's most comprehensive data and advanced analytics capabilities, enabling us to identify the key issues. We have also developed a proprietary advanced sentiment index, “Intensity Index” enabling our partners to deliver the right message to the right audience.
Our proprietary TU Household Graph is the industry's largest, most representative, and most accurate data graph (per Truthset). It covers 18 million Hispanic homes and 400 million unique device IDs, enabling our partners to reach Hispanics across all platforms.
The Hispanic voter is hard to reach and persuade via English language media. TelevisaUnivision is the largest Hispanic media company in the US and the world’s largest Spanish language content producer. We have all the platforms and the tools enabling us to deliver the broadest reach of Hispanic voters. We are the most trusted name in the Hispanic community and have over six decades of experience serving our community. Across #videostreaming, #audiostreaming, #television, and #radio, we are the only media and technology company that can surround the Hispanic voter at all times during their day.
#Authenticity is paramount in messaging to the Hispanic voter, and in-language and in-culture creativity is key in conveying nuanced messages, as 71% of Hispanic voters are more intent on messages in Spanish.
We have eliminated the complexity of media planning and buying to reach the Hispanic voter. We’ve built Vamos, an audience intelligence platform powered by Tunnl that enables planners and buyers to create custom segments and seamlessly deploy campaigns.
Get all the information you need on the Hispanic voter by going to https://lnkd.in/erPYd4v6
