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David Bynum

Entrepreneur | Product Designer | Innovation @ adidas

David Bynum is the Founder of RiftLab, a role he has held since 2023. He has a strong background in product design and entrepreneurship, with over ten years of experience in driving brand innovations. In addition to his work at RiftLab, he has served as a Senior Expert in Digital Innovation at adidas since 2019 and previously held the position of Technical Manager for Advanced Creation at the same company from 2017 to 2019.23

Bynum graduated Cum Laude from the University of California, San Diego, with a Bachelor of Science in Management Science and a minor in Philosophy. He later earned a Juris Doctorate Cum Laude and a Master of Law in Taxation Summa Cum Laude from the University of San Diego.1 His professional experience spans various sectors, including law, real estate, and corporate development, showcasing his versatile skill set.

In addition to his entrepreneurial ventures, Bynum is known for his commitment to community involvement and mentorship.2

Highlights

Mar 8 · linkedin

Forecasting is hard. Instead of trying to read the future, I find it more worthwhile to 1) understand the demand, and 2) set up your operations to better react to it.

  1. Build hype for your upcoming product with great content. Track email sign ups. Build your audience and when the time is right you can run a preorder. You get money up front, no forecasting needed.

  2. Study lean manufacturing principals (I highly recommend "The Toyota Way". Bringing this thinking to product design can have a massive impact. In my product development journey, additive manufacturing has been a huge value add. You only print what sells, with locally sourced materials. This allows for a nimble operation that can scale when times are great, and survive during sparse months.

Feb 1 · linkedin

Just finished this course on LinkedIn Learning -I have made it free for you with the link below.If your work requires creating new opportunities in the midst of ambiguity, frameworks like the ones presented below can be indispensable tools. Check it out!#businessgrowthstrategies

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David Bynum
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Location

Portland, Oregon, United States