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David Campbell

Real Estate Project Manager

David Campbell is a startup CEO with a background in English Literature who co-founded Tropic, a platform revolutionizing software procurement.

With a degree in English Literature from the University of California, Berkeley, David ventured into the tech world to address the challenges around software purchasing.

Having held key roles at Microsoft, Wunderkind, and other organizations, David brings a wealth of experience in strategic business development and management to his current position at Tropic.

His journey from writing a novel to leading a successful startup showcases his adaptability and innovative approach to solving industry-wide problems.

David Campbell's expertise lies in software procurement, contract management, strategic partnerships, and startup leadership.

Highlights

Aug 7 · linkedin

It's no secret I'm extremely passionate about how businesses will buy in the future. We've built our business on fixing this. This post is about the future of selling.

Because way people sell is equally broken. Buyers are spending less and less time with sales reps, and (until very recently) I haven't seen a company successfully solving this problem.

noble is that company.

They're leveraging the social graph so that prospects can hear the the good news about your solution from trusted peers, not from sales reps.

At Tropic we tap collective wisdom to accelerate purchasing. noble is doing the same thing to accelerate sales.

The sales stack of the future will look dramatically different. These guys get it.

Proud and excited to be advising for noble and playing a small part in helping Rahul Jain and team deliver an exciting vision.

Feb 6 · linkedin

So excited to announce our partnership with Coupa Software. When Justin Etkin and I sat down and started Tropic, we reserved a portion of the whiteboard for moonshot ideas, for things that would be interesting “when we get there later.”

One of these ideas was to integrate our platform with Coupa Software and provide a streamlined front door into Coupa, so modern users could tap seamlessly into Coupa’s global powerhouse P2P technology with no friction. 

We believed then, as we do now, that the war for Procurement Excellence would be fought and won on the user experience.

Our thesis was that end user UX demands would skyrocket, that B2B would need to accelerate to match the convenience and ease of use already being delivered in B2C (looking at you Turbotax). And how exciting would it be to bring that transformation to procurement?

Consumer-grade applications have fundamentally reset end user expectations for what is possible in software.

Today, I’m excited to say Tropic has partnered with Coupa Software to deliver that experience to your end users. We have a turnkey integration and get you up and running in no time.

If you’re using Coupa and you’re focused on increasing spend under management through a no-code, high adoption intake experience, this is your ticket.

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Location

New York City Metropolitan Area