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David Currant (Tolioupov)

Founder & CEO @ MUSTARD, INC - Let local influencers pack your restaurant

David Currant is a successful entrepreneur, speaker, and angel investor with over a decade of experience in starting, growing, and operating tech ventures. He has founded and co-founded multiple companies, including MUSTARD, INC and Zensoft IO, and has invested in a diverse array of startups. David's educational background includes studying at some of the top universities in the world, including Boston College, Université Paris Dauphine - PSL, and Université Paris-Sorbonne.

David's professional journey began with serving in the Israeli Air Force. After completing his service, he led software teams at M86 Security and Echo Energy, LLC before launching his own software company, LocalOn. He then went on to co-found GoSkip, which was acquired by eBay, before studying at Y Combinator. Since then, David has been a leading figure in the startup world, investing in companies like LA FUND, Asprodental, and Aermetric.

David's expertise lies in the areas of product development, technology, and startup operations. He is also a sought-after speaker, sharing his knowledge and experiences at various conferences and industry events. Through his work and investments, David has helped to drive innovation and growth in the tech industry.

Highlights

Jul 29 · linkedin

When we were building Mustard, we dedicated ourselves to understanding the challenges faced by restaurant owners by interviewing hundreds of them. This deep dive revealed a common struggle: navigating the complex world of influencer marketing for restaurants. Former TikTok employee Lena Katz’s interview with Nation's Restaurant News perfectly encapsulates these challenges, from targeting the right influencers to negotiating fair compensation and measuring impact. Our journey led us to create solutions that make influencer marketing accessible and effective for restaurants of all sizes. Curious about how we did it? Read more for insights and strategies that can transform your approach to influencer marketing.  #InfluencerMarketing #RestaurantMarketing #MustardPlatform #FoodInfluencers #MarketingStrategies #CustomerEngagement #BusinessGrowth #LocalInfluencers #DigitalMarketing #StartupJourney

Jul 10 · linkedin

In this article, Nation's Restaurant News highlights a crucial evolution in marketing strategies for restaurant brands: in 2024, influencer marketing is now a necessity, not just a nice-to-have. By creating genuine connections through trusted voices, brands can achieve remarkable engagement and ROI. The success of campaigns like Chipotle Mexican Grill’s TikTok collaborations, which drove record digital sales, is a testament to this.

Apple’s privacy updates, such as iOS 15's Mail Privacy Protection and changes to geo-targeting, have forced marketers to rethink their strategies. These changes prioritize consumer privacy, making it harder for brands to rely on data-driven targeting. This is where influencer marketing shines. Influencers naturally align with the values and preferences of their followers, offering a level of authenticity and trust that data-driven ads struggle to match.

At Mustard, we’ve seen the profound impact influencer marketing can have on restaurants. There's a reason why Mustard is now serving hundreds of restaurants and has been doubling revenue quarter over quarter for the last year and a half. Restaurant brands are realizing that influencer marketing is a necessity.

#InfluencerMarketing #DigitalMarketing #RestaurantIndustry #PrivacyChanges

Source: NRN - Influencer Marketing Becoming Necessity for Restaurant Brands

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David Currant (Tolioupov)
David Currant (Tolioupov), photo 1
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Location

San Francisco Bay Area