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David Deakin
APJ Head of Innovation and Partner Transformation - Alliances at Dell Technologies
Professional Background
David Deakin is a seasoned business and technology professional with over 28 years of experience, specializing in various sectors including telecommunications, system integration, and the cloud services industry. His multi-faceted career allows him to leverage his expertise to drive innovation and transformation initiatives across diverse sectors of the Asian Pacific (APJ) region. Throughout his journey, David has held numerous pivotal positions, evolving from an engineer into presales leadership, CIO roles, consulting, and sales. For the past eight years, David has dedicated his focus to innovation and transformation leadership, an area where his vast knowledge and capabilities uniquely position him to provide strategic insight and execute high-impact solutions.
David's professional journey is marked by his ability to establish businesses from the ground up, having held responsibility for profit and loss across several organizations. His extensive familiarity with the APJ market allows him to navigate complex challenges and take advantage of emerging opportunities effectively, contributing to significant advances within leading telecommunications firms, banks, retail chains, and healthcare institutions throughout Australia, Hong Kong, India, Singapore, and Japan.
As the current Head of Innovation and Partner Transformation for Dell Technologies, David's role encompasses the optimization of go-to-market strategies for Global Systems Integrators, consulting firms, and regional partners. Having a robust focus on industry and emerging technologies, he pioneers the development of new lines of business which subsequently opens up new revenue streams and supports profitable growth as a service. His collaborative approach enables partners to explore innovative avenues in the market while providing guidance on the necessary execution frameworks.
David's earlier career highlights include serving as the General Manager of IT for a major telecommunications provider in Australia, as well as holding senior leadership positions within the CIO advisory and Enterprise Cloud Transformation sectors at PricewaterhouseCoopers. He also contributed significantly to the growth of Data Centre Technologies and the Cloud Business units for large system integrators in Australia, establishing him as a central figure in the transformation of technology services within the region.
Education and Achievements
David has a foundational academic background in business information technology, having studied GNVQ at Wolverhampton University. This education, combined with his extensive hands-on experiences, has equipped him with both the theoretical grounding and practical insights necessary for navigating the intricate technology landscape successfully.
Throughout his professional trajectory, David has significantly impacted the organizations he has been a part of, transforming the way they operate and enhancing their capabilities in technology and business services. His work with Dell Technologies stands out, where he has pioneered several initiatives tailored to suit the unique demands of the APJ markets, thereby establishing himself as a thought leader within the technology domain.
Additionally, David has contributed to the industry as a Non-Executive Director at SNIA ANZ and significantly influenced Data Centre and Data Management Solutions as the National Practice Manager at Thomas Duryea Consulting. His work across various technical roles, including as a Senior Solutions Architect and a Senior Systems Engineer with organizations such as Dimension Data and Secure Data Group, further cement his reputation as a well-respected figure in technology innovation.
Personal Interests
Outside of his professional commitments, David is an enthusiastic triathlete, demonstrating his passion for health, fitness, and personal achievement. He has proudly represented Australia in Ironman 70.3 competitions on two occasions, showcasing his commitment to excelling in high-pressure and competitive environments. In addition to his athletic pursuits, David enjoys practicing yoga, which supports his healthy living ethos. Balancing work and family life, he is married and is the proud father of two teenage daughters. When he finds some leisure time, David indulges in his creative side by building arcade machines and pinball tables, marrying his technological proficiency with his personal interests.
Achievements
- Over 28 years of technology and business experience
- Established industry practices in telecommunications and cloud services
- Excelled in leadership roles across diverse sectors in the APJ region
- Head of Innovation and Partner Transformation at Dell Technologies
- General Manager of IT for a major telecommunications provider in Australia
- Held senior leadership roles at PwC’s CIO Advisory and Enterprise Cloud Transformation
- Non Executive Director at SNIA ANZ
- Competed as a triathlete, representing Australia in Ironman 70.3 races.
