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David Drotos

Vice President of Integrated Marketing at Root Inc.

David Drotos is an experienced marketing executive with over 25 years in the insurance and financial services industry. He served as Vice President of Integrated Marketing at Root Insurance, a telematics-based insurance company in Columbus, Ohio, from 2021 to 2022.12 In this role, he led Root's efforts to scale new business and brand awareness through traditional and digital marketing channels, as well as overseeing teams focused on lifecycle marketing, email, website optimization, product marketing, and marketing operations.1

Currently, David Drotos holds the position of Vice President and Head of Marketing at Equity Trust Company, the country's largest self-directed IRA custodian.2 He leads a team of 14 professionals responsible for various marketing functions, including digital media, web conversion rate optimization, CRM email, content, creative, project management, and marketing analytics.2

Throughout his career, Drotos has held leadership positions at several prominent companies:

  • TransUnion (2013-2021): Vice President of Product Development
  • Direct Auto Insurance (2009-2013): Vice President of Online Sales & Service
  • The General Auto Insurance (2007-2009): General Manager of TheGeneral.com
  • Progressive Insurance (2003-2007): Experience Process Consultant

David Drotos is known for his strategic thinking, ability to drive consensus across stakeholders, and expertise in MarTech and "test and learn" methodologies.3 He has a Bachelor of Music degree in Music Composition and is also an active songwriter and keyboardist for a Cleveland-based roots rock band called Robbing Mary.3

Highlights

David Drotos | Digital Insurance Summit
David Drotos | Digital Insurance Summit
Jan 25 · youtube.com
Micro-Testing Your Marketing - David Drotos - Episode # 086
Micro-Testing Your Marketing - David Drotos - Episode # 086

Related Questions

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David Drotos
David Drotos, photo 1
David Drotos, photo 2
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Location

Novelty, Ohio, United States