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David Gates

Chief Executive Officer at Direct Wines

David Gates, currently a Non-Executive Director at Stauning Whisky since May 2022, has an extensive background in the beverage and spirits industry. He is also the CEO of Direct Wines, a position he has held since September 2020. Gates previously served as CEO of BrewDog Distilling (2018–2020) and held various senior roles at Diageo over two decades, including Managing Director of Diageo Futures and Global Head of Premium Core Spirits. His work at Diageo involved overseeing iconic brands like Johnnie Walker and Smirnoff, driving innovation and growth in the global spirits market.123

Gates is also a Fellow at the Cambridge Judge Business School and has a BA in History from the University of York. His career reflects a strong focus on strategic leadership, brand building, and innovation within the alcohol industry.2

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David Gates
David Gates, photo 1
David Gates, photo 2
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Greater Cambridge Area