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David Henning

Manager Digital Wholesale Activation - Europe Sales Strategy & Development bei adidas

Professional Background

David Henning is a pivotal figure in the digital B2B business at one of the world’s second-largest sporting goods manufacturers, where he oversees operations in the DACH region (Germany, Austria, and Switzerland). His main focus lies in the ongoing development of the company's trade platform and enhancing communication with customers. In this dynamic role, David skillfully coordinates marketing and sales initiatives, ensuring that clients are well-informed about current marketing campaigns. His comprehensive understanding of digital trends and consumer behavior has been integral to the brand's success in a competitive marketplace.

Before transitioning into product management, David made significant contributions as an online editor committed to delivering timely news coverage at internetworld.de. His previous experience includes moderating events, such as panels at the renowned INTERNET WORLD trade fair and congress, where his insights and expertise were highly valued. Additionally, he served as a juror for awarding Germany's best iPhone app, showcasing his commitment to recognizing and promoting excellence in technology and digital innovation.

David's journey into the world of digital began in the mid-1990s, when he started building websites and exploring online communities. His early experiences with forums and the management of online shops fueled his passion for web development and social media, areas in which he continues to excel. Notably, David's dedication to creating engaging online environments reflects his deep-rooted understanding of digital ecosystems, positioning him as an expert in nurturing customer relationships and driving online business growth.

Outside of his professional endeavors, David is an avid adventurer. Although previously a motocross enthusiast, he now enjoys a more serene lifestyle, preferring to run or swim long distances in nature. He is particularly fond of mountain hiking, always equipped with a reliable DSLR camera and his smartphone to capture breathtaking views and moments. David shares these experiences on his personal blog, where he writes about outdoor adventures, photography, and culinary delights.

Education and Achievements

David Henning holds a degree in Magister of General Linguistics and German Philology from the prestigious Technische Universität Berlin. This academic background not only equipped him with a strong foundation in language and communication but also enhanced his analytical skills, which he effectively applies in the realm of digital marketing and customer engagement.

Throughout his career, David has held key positions at adidas and the Neue Mediengesellschaft Ulm mbH, contributing to his extensive expertise in digital strategy, sales coordination, and product management. As the current Manager of Digital Wholesale Activation for Europe, David is responsible for shaping the sales strategy and development initiatives that drive success in a rapidly evolving digital landscape.

In his various roles, David has consistently demonstrated a commitment to excellence and innovation, transforming his responsibilities into opportunities for professional development and organizational growth. His proactive approach to understanding customer needs and market trends has positioned him as a thought leader within the industry.

Achievements

  • Manager Digital Wholesale Activation - Europe Sales Strategy & Development at adidas: Leading the digital B2B strategy and sales initiatives that enhance customer relationships and business performance in the DACH region.
  • Manager CLICK Systems - Sales Coordination - Central Europe at adidas: Streamlined sales operations for Central Europe, contributing to improved efficiency and customer satisfaction.
  • Manager Web Service Portal - Central Europe West at adidas group: Oversaw the online portal management, facilitating better access to resources for customers and improving overall user experience.
  • Online Editor at Neue Mediengesellschaft Ulm mbH: Provided timely news coverage and engaged audiences through compelling online content.
  • Moderator at INTERNET WORLD Trade Fair & Congress: Led discussions and panels, sharing expert insights into the digital landscape and marketing strategies.
  • Juror for Germany's Best iPhone App: Participated in the prestigious award process to recognize excellence in mobile app development.

David Henning's extensive background in digital marketing, coupled with his rich professional experiences, places him at the forefront of the industry. His passion for technology, commitment to customer engagement, and love for the outdoors exemplify a well-rounded individual dedicated to both personal and professional growth.

Related Questions

How did David Henning develop his expertise in digital marketing within the sporting goods industry?
What strategies has David Henning implemented to enhance customer communication in the DACH region?
In what ways did David Henning's early experiences with web development shape his current professional approach?
How does David Henning balance his passion for technology with his love for the outdoors?
What notable achievements has David Henning accomplished during his tenure at adidas?
David Henning
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Location

Nuremberg, Bavaria, Germany