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David Highhill

Vice President, Strategy and Analytics at National Football League (NFL)

David Highhill is a seasoned executive at the National Football League (NFL) with over a decade of experience in various roles.14 He currently serves as the Vice President, General Manager of Sports Betting, a position created by the NFL in 2022 as its first executive role dedicated solely to overseeing the league's business in the legal sports betting industry.13

In his previous role as Vice President of Strategy and Analytics, Highhill made significant contributions to the NFL's operations:

  1. He created the league's first "360-view" of fans.2
  2. He led the NFL's go-to-market sports betting initiatives as part of the corporate strategy group.1

In his current position, Highhill's responsibilities include:

  • Protecting the integrity of the game from gambling-related harm
  • Advancing the league's brand and reputation
  • Growing the value of the NFL's data and intellectual property
  • Driving fan engagement globally1

Highhill's appointment reflects the NFL's evolving stance on sports betting, especially following the 2018 U.S. Supreme Court decision that allowed states to legalize sports betting.13 His role is crucial in navigating the growing market while maintaining a balance between fan engagement and responsible gambling practices.13

Prior to his current role, Highhill also served as a Director in the Club Business Development Group at the NFL, where he focused on leveraging analytics to grow local revenue.5

Highlights

Oct 4 · vixio.com
National Football League Hires First Executive Dedicated To Sports ...
Forty Under 40: David Highhill - Sports Business Journal
Forty Under 40: David Highhill - Sports Business Journal
Sep 8 · sbcamericas.com
NFL's David Highhill Talks About The League's Betting Stance
NFL's David Highhill Talks About The League's Betting Stance
Jul 3 · ggbnews.com
David Highhill First NFL Exec Dedicated To Sports Betting
Jun 29 · cdcgaming.com
NFL hires David Highhill as first executive dedicated to sports ...
Jun 28 · espn.com
NFL hires David Highhill as first executive dedicated to sports ...

Related Questions

What are David Highhill's main responsibilities in his new role?
How has David Highhill contributed to the NFL's strategy and analytics over the past decade?
What are the key challenges David Highhill faces in his role regarding sports betting?
How does David Highhill plan to address problem gambling within the NFL?
What impact has David Highhill had on fan engagement strategies at the NFL?
David Highhill
David Highhill, photo 1
David Highhill, photo 2
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Location

New York, New York, United States