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David Hubbard
ETL, BI, DW Architect & Developer at Wyntec
David Hubbard is a seasoned marketing and information systems professional with over 30 years of experience. His expertise is centered around ETL, Data Warehousing, Oracle, and other RDBMS systems, with a focus on using Informatica as an ETL tool. Hubbard has a Bachelor of Business Administration degree from the University of Phoenix and has also studied at the University of Colorado at Boulder, NSCDS, and Northbrook. Throughout his career, he has held multiple roles such as ETL, BI, DW Architect & Developer at Wyntec, Marketing Automation Consultant at Strategic Consultants, LLC, ETL Architect at Arkansas Department of Higher Education, and many more. In all these roles, he leveraged his knowledge to offer ETL and data warehousing consulting services using Informatica and other ETL tools.
Highlights
CEOs Prioritize the Customer BUT CMOs will not play a Crucial Role
Customer experiences and customer relationships are top priorities for CEOs over the next few years but CMOs are NOT seen as being crucial to these priorities?!?
Instead, according to a study by IBM, the CEO expects Chief Financial Officers, Chief Operating Officers, Chief Information Officers, and Chief Technology Officers to play a more impactful role than Chief Marketing Officers. A prior study by Deloitte put customer experience into the hands of Chief Sales Officers, not CMO's
CMO's were considered crucial in 2013, but not so much eight years later. At a time when Marketing should be leading a company's impact on customer experience and customer relationships other functions are taking the lead.
What must CMO's change to reverse this trend? Did CMO's focus too much on lead generation and not enough on revenue leadership? Did CMO's not focus enough on maximizing customer experience/relationships throughout their entire life cycle? Did they not focus enough on cross-functional leadership across CFO's, COO's, CIO's, CTO's, CSO's?
http://bit.ly/3bFjHrC
via Marketing Charts IBM (IBV) #Leadership #marketing #sales
B2B Vendor Perceptions versus B2B Buyer Reality
B2B Tech Vendors think these are the most effective marketing tactics: Customer referrals, Personalized messages, Online events, SEO, and lead gen with intent data.
B2B Tech Buyers rely on these resources to help them make purchasing decisions: Product demos, Vendor/product website, User reviews, Vendor reps, Free trial/account
"The 2021 B2B Buying Disconnect" is full of insights that can help Vendors become more effective. TrustRadius
#b2bmarketing #b2bsales #prodmgmt #marketing #sales #buyerjourney
https://lnkd.in/g8dpeiS
