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David Kang

Digital growth, transformation, business results.

David Kang is a seasoned professional with a successful career in ecommerce, digital marketing, and creative management.

His track record includes instrumental roles in building businesses within these sectors, notably with achievements such as Mediacom being ranked as the #2 Agency by OMMA during his tenure and GSI Commerce/TrueAction being recognized as a top 15 Agency by AdAge before being acquired by eBay for $2 billion.

Currently, David Kang serves as the SVP Director of Digital Strategy at Saatchi & Saatchi, where he leads digital strategy for high-profile clients.

His specialties encompass a wide range of areas including performance marketing, customer acquisition, creative production, data-driven planning, programmatic advertising, big data utilization, ad tech, strategic planning, digital marketing, website development, eCommerce management, digital analytics, cross-channel media implementation, new business development, digital marketing strategy formulation, agency partnerships, digital media planning, integrated digital solutions, SEM, and SEO.

In terms of education, David Kang pursued his MBA in Management at Duke University - The Fuqua School of Business after completing his BA in English at New York University. He also studied at IS 187 and PS 187.

Prior to his current role, he served as an Independent Consultant at DWK Associates.

David Kang
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Location

New York, New York, United States