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David Katz
SVP & GM - CBS Television Distribution Digital at ViacomCBS
David Katz is a seasoned digital media professional with a strong background in leading diverse teams, managing P&Ls, creating engaging content, overseeing product development, and adeptly navigating digital transformation.
With a keen interest in the convergence of content, technology, and business, David Katz brings a wealth of expertise in digital media, business development, Agile product development, content production, game development, advertising, marketing, and machine learning to the table.
He holds an MBA with a focus on Media, Entertainment, and Finance from NYU Stern School of Business, complemented by a BA in English from UC Santa Barbara.
Throughout his career, David Katz has held key positions in renowned organizations, including SVP & GM - CBS Media Ventures Digital at ViacomCBS, VP & GM - Advanced Media at ViacomCBS, Vice President - Digital Media at Starz Entertainment, Director - Digital Media at Starz Entertainment, Digital Account Director at Young & Rubicam, Digital Account Director at Thoughtpod, Technical Lead at Total Creative, and Developer at Various.
Highlights
Are we approaching streaming burnout? 🔥
According to Deloitte’s 2024 Digital Media Trends, viewers are splitting time between TV, social media, and gaming. But here's the kicker: 36% think SVOD isn’t worth the money! 💸
The takeaways?
· Customized Content: We crave personalized content and smooth discovery (50% would spend more time if it was easier to find good stuff).
· Engage Across Media: Creators need to serve snackable shorts, curated fandoms, AND branded in-game experiences.
· Streamlined Interface: Streamers should steal a page from social media's playbook: Get the right content in front of the right eyes, FAST.
So, how many subscriptions are you juggling? 🤹♀️ When that price hike hits, are you ditching Netflix for YouTube?
#StreamingTrends #DigitalMedia #CustomerExperience
AI just went multi-modal – where do you go from here?
OpenAI just launched a fully multi-modal GPT-4o (omni). The AI race is accelerating, and this release changes the stakes. GPT-4o can receive and respond in audio, visual, and textual modes. It’s fast, smart, and personable. The demos are worth watching, especially noting the awkwardness in how people are holding their phones and interacting. Improvements are coming and trends are emerging:
- We’ll need a visual input device for AI companions to see. 👁
- We’ll need an audio device for dialogue with AI. 👂
- We’ll need a screen to watch videos, navigate content, and interact with brands. 📱
Privacy issues arise with constant camera use. Social moments may become awkward with people chatting with their AI instead of each other. Cognitive questions arise with outsourcing more of our memory and brain power.
Imagine a future phone parsing audio and visual feedback from your glasses while operating a personalized AI agent. It could remind you of someone's name, help you navigate an unfamiliar city, or point out a better deal at a store across the street.
We’re on a steep slope of rapid change. Where are you going from here?
#AI #Innovation #OpenAI
