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David Kohl

Co-Founder & Owner at Joolies California Superfruit

David Kohl is the co-founder and owner of Joolies California Superfruit, a company that specializes in organic medjool dates marketed as a healthy snack.1 Kohl and his family established the original date farm approximately two decades ago and recently launched the Joolies brand.23

In addition to co-founding Joolies, Kohl was also the managing partner at La Quinta Date Growers.1 He emphasizes the importance of authenticity when appealing to consumer markets, especially regarding cultural traditions such as Ramadan, for which Joolies created a special package and increased its digital marketing.5 In recognition of the holiday, Joolies donated 15,000 dates to the Islamic Circle of North America Relief to help feed needy Muslim families in the U.S.5

Kohl believes there's a place for dates in the healthy snacking market, particularly among millennials, and has focused on innovative and eco-friendly packaging, labeling, marketing, and distribution for Joolies products.5 Joolies is the only date grower that is 100% USDA Organic and 100% Glyphosate Residue Free Certified by The Detox Project.4

Related Questions

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David Kohl
David Kohl, photo 1
David Kohl, photo 2
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Location

Los Angeles, California, United States