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David L.

Marketing | Culture | Growth

David L. has an impressive 18 years of experience in marketing strategy and global digital media. He is known for his expertise in building offices/departments and excels in performance media encompassing SEM, SEO, Paid Social, Programmatic, and Traditional Media Buying. David studied BS in Finance and Marketing at Binghamton University School of Management. Throughout his career, he has held key roles such as VP of Marketing and Sr. Director of Marketing Strategy at Morgan & Morgan, P.A., Head of NY at New Engen, Inc., Head of Digital Performance at Ogilvy & Mather, Vice President of Media at iCrossing, Partner, Group Director of Search and Social at Mindshare, Group Director, Northeast (Search) at PHD at Resolution Media, Search Marketing Associate at iMarketing, Search Planner at Neo@Ogilvy, and Media Analyst at Didit.com.

Highlights

Jan 5 · linkedin

I’m happy to share and extremely grateful that I’m starting a new position as VP of Marketing at Morgan & Morgan, P.A.!

Mar 18 · linkedin

How does top line growth, retention, or margin preservation translate into media buying? For most advertisers, this translates into a ‘Return On’ or ‘Cost Per.’ In this article, I break down how to set your ROAS or CPA goal for long-term success.

http://ow.ly/vUQS50nttdd #mediabuying #advertising #

David L.
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Location

New York, New York, United States